‘There’s a claustrophobia within a love sustained by friendship and respect’
‘There’s a claustrophobia within a love sustained by friendship and respect’

Sarah Gill

My Life in Culture: Media and Communication Studies lecturer Dr. Susan Liddy
My Life in Culture: Media and Communication Studies lecturer Dr. Susan Liddy

Sarah Finnan

10 unique Irish stays for something a little different this summer
10 unique Irish stays for something a little different this summer

Sarah Gill

A Derry home, full of personality and touches of fun, proves the power of embracing colour
A Derry home, full of personality and touches of fun, proves the power of embracing...

Megan Burns

The rise of the tennis aesthetic (thank you Zendaya)
The rise of the tennis aesthetic (thank you Zendaya)

Sarah Finnan

Rodial founder Maria Hatzistefanis: 15 lessons in business
Rodial founder Maria Hatzistefanis: 15 lessons in business

Holly O'Neill

PODCAST: Season 3, Episode 4: Trinny Woodall of Trinny London
PODCAST: Season 3, Episode 4: Trinny Woodall of Trinny London

IMAGE

Ask the Doctor: ‘Is a Keto diet safe, or could it raise my cholesterol?’
Ask the Doctor: ‘Is a Keto diet safe, or could it raise my cholesterol?’

Sarah Gill

Sarah Jessica Parker loves Ireland and we love her
Sarah Jessica Parker loves Ireland and we love her

Sarah Finnan

Chocolatey browns are our new favourite interiors fix
Chocolatey browns are our new favourite interiors fix

Megan Burns

Image / Editorial

The New Barbie Ad Is Inspirational For One Special Reason


By Jeanne Sutton
18th Nov 2015
The New Barbie Ad Is Inspirational For One Special Reason

Barbie gets a consistent bad wrap. Some people lambast her for causing low self-esteem in girls because of her unrealistic body shape. Others find her love for pink encourages young women to associate only stereotypical femininity with being female.

It is only in recent years that Barbie has tried to change her ways. Here’s a recent ad Mattel, the company which creates the doll, released about how her always changing CV encourages young girls to explore their own potential. The video has already racked up 15 million views and is helping the brand re-establish its magic after a few tough economic quarters.

 

Now the brand are going one further, and inviting boys into the empowering dollhouse. The latest Barbie advertisement centres around Moschino Barbie and shows children playing with her – including one very happy boy. Have a watch of the video above and prepare for a goofy grin.