Penneys has always been a go-to for shoppers looking for beauty on a budget, but their latest cosmetics announcement is on another level. The brand has announced that, after two years of research and development, a 20-piece CFI certified collection with beauty expert, associate creative and beauty director of GLAMOUR Alex Steinherr.
The collaboration, specially curated by Steinherr, includes high-end ingredients at typical Primark prices; with hyaluronic acid, niacinamide and squalene for just €4 to €6 per product. The collection is also cruelty-free, fragrance-free, vegan-friendly and contains no parabens, no phthalates, no essential oils and no sulfates.
The Alex Steinherr x Primark Collection aims to target skin concerns such as dehydration, tiredness, dullness, pore congestion and skin affected by urban life, with five ranges designed to hone in on these problems. The ranges – Sleep Spa, Pore Balance, Maximum Moisture, Plump & Glow and Pollution Solution – each feature individual products that you can mix and match to create a custom skincare routine.
View this post on Instagram
I have dedicated my career to sharing the best quality skincare I could find. I’m extremely passionate that everyone deserves beautiful skin, which is why I’ve often been disheartened by some of the cheaper alternatives on the market. Due to the overwhelming support (and requests!) from you guys, I’m incredibly proud to finally share with you a project I’ve been working on over the last two years with @primark ,creating an approachable, results-driven skincare range, ensuring everyone can afford their most beautiful skin 💫 Alex Steinherr X Primark is a 20 piece skincare collection that delivers performance at a price point accessible to all. I am SO proud of these products: the collection is cruelty-free (it’s CFI certified!), fragrance-free, vegan friendly, it contains no parabens, no phtalates, no essential oils, no sulfates...what I set out to create is a skincare line that focuses on real skin needs: safe formulas, a blend of innovative &proven ingredients and fresh textures for visible results ✨ Available in selected stores worldwide, October 8, 2018 #AlexSXPrimark #iworkwithprimark
Speaking about the launch of the line, Steinherr said: "I've always been obsessed with skincare. I have been incredibly lucky over the years! I've had a career that allowed me to test thousands of products and have constant access to the most well-respected skincare experts.
"I am asked every day to recommend a range of products to suit a range of budgets, so when Primark approached me to create a skincare line, I knew we could create something really special together that worked both in terms of price and performance," she added.
The Alex Steinherr x Primark Collection will be available in selected Irish stores from 8th October