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Image / Agenda / Events

Social Pictures: The Primark PS… Sweet beauty collection launch


By Sarah Gill
05th Sep 2022

Kieran Harnett

Social Pictures: The Primark PS… Sweet beauty collection launch

Jodie Dodrill, Maria Murphy and Rachel Ivie

Take a look at who gathered at Primark HQ for the launch of Primark Beauty's new colour cosmetics collection, PS... Sweet.

The Irish Beauty community came out to celebrate the launch of the newest Primark Beauty colour collection, PS… Sweet.

When was it?

Tuesday 30 August

Where was it?

Primark HQ, Dublin

Why were we there?

The event serves as a celebration of colour in honour of the launch of Primark Beauty’s latest collection, PS… Sweet. The new collection contains pretty pink hues of two-tone blushes, fluttery false lashes, rose toned lipsticks, glosses and more.

Who was there?

Plenty of familiar faces were in attendance during the course of the evening included members of the Irish beauty press, makeup artists, and content creators and TikTokers alike.

Elaine Foss and Careen Farrell
Niamh Loughnane, Meabh O’Hanrahan and Jodie Knight
Vicki Mangala and Chloe Devlin

To see who else made an appearance at the beauty launch, browse through the gallery below…

Photography by Kieran Harnett

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