Lili Reinhart reveals an imposter has been posing as her in interviews

Jennifer McShane

Cambridge Terrace
This period home in Dun Laoghaire with an impressive garden is on the market for...

Lauren Heskin

A new cooking show, Joan Didion and a self-help podcast: What’s on tonight, Tuesday January...

Holly O'Neill

Call to immediately enact legislation for extended Parental Leave

Jennifer McShane

Meet the new style codes of 2021

Suzie Coen

COVID guidelines
Shebeens and house parties: Why has following COVID guidelines become so difficult?


New study reveals we are able to ‘catch’ moods from our friends

Amanda Cassidy

If lockdown has killed your libido, you are not alone

Lizzie Gore-Grimes

A beauty writer on the best expert skincare tips she’s ever heard

Melanie Morris

Netflix february 2021
6 Netflix picks we can’t wait for in February

Jennifer McShane

WATCH: this emotive Irish video shows how important it is to #stayhome

by Amanda Kavanagh
14th Apr 2020
The Phoenix The Tenth Man

An emotive new Irish video prompts viewers to stay safe, stay home, and all the while, reminds us of the importance of hope.

“In dreams we remember what was, we think about what is, we imagine what might be, what can be, what will be.”

Eva-Jane Gaffney speaks Sarah Coffey’s words in ‘The Phoenix’, a Covid-19-inspired video about love and loss, hope and strength. The production, from Dublin-based creative agency The Tenth Man, asks, “Do you think when this will all end, will we love more?”

Over a montage of Irish and international footage, professional and candid, the narrator looks back, grounds us in the present and asks to imagine the future, with reality-soaked optimism: “We’ll see entire nations come together to honour the bravery of those who showed up, day after day, night after night, to serve them.”

But first, “We will cry. Oh, we will cry.”

Sarah Coffey wrote the script after a conversation with her creative director Richard Seabrooke, “We wanted to create something raw and honest that came from the heart, so what you see in the video is my first response, which I wasn’t expecting!” 

Noting how tough social distancing is, particularly for such a social nation but also worldwide, Sarah says they wanted to hold a mirror up. “We wanted to show people that what they’re doing is making a huge difference, as well as reminding us of the reasons we’re doing it – for those we love and for the good of everyone.”

Although the voice over was recorded remotely, Sarah says she knew Eva-Jane Gaffney would do an incredible job, even in the difficult production circumstances. “We chose her for her ability to convey emotion and bring scripts to their full potential with her incredible talent. She’s also amazing to work with and delivered a stunning piece of work, all recorded remotely and we couldn’t be happier.”

Featuring dozens of videos and images from all sorts of sources, the collation process took the 18-person agency two days, and while Ian Downes was in the editing suite, Derek Doyle worked on the visuals and Richard Seabrooke commissioned a mural in Smithfield, created by Mack Signs. 

Sarah would like to thank everyone whose footage features for sharing their reality every day. “And thanks to everyone that has commented, shared and liked. When you see it all together, you see the hope, joy, heartbreak and resilience of us all. Thank you and keep sharing!” 

The Phoenix from The Tenth Man, #WeRiseTogether  #Covid19

Feature image: Still from The Phoenix

Want more videos like this straight to your inbox? Sign up to the IMAGE newsletter here. (It takes less than a minute!)

Also Read

Beat The #JanuaryBlues And Look At Jamie Dornan Playing Golf

Did you check your bank balance today? Feel the chill...

By Jeanne Sutton

Vicky Phelan
Vicky Phelan to explore treatments for new tumour diagnosis

Vicky Phelan has been an inspiring and utterly heroic voice...

By Jennifer McShane

Hilary Rodham Clinton Defines Feminism In The Best Way

Fans of Lena Dunham and Jenni Konner (the brains behind...


Four Instagram Accounts To Inspire Your Indoor Wedding Decor

It’s the small, beautiful touches that make an indoor wedding...


‘I’ve got a confession to make: I don’t know how to swim’

A traumatic childhood swimming lesson turned me off swimming for...

By Grace McGettigan

Social Pics: Opening Night Of Arlington By Enda Walsh

The theatre year kicks off with Enda Walsh’s Arlington, one...

By Niamh ODonoghue

What To Do Today: Your IMAGE Guide To The Weekend

Get Painted by Maser Here Ever wanted to get painted...

By Niamh ODonoghue

guide for reopening a business
Colin Harmon’s excellent Twitter thread is the perfect guide for anyone reopening a business today

As many businesses open today for the first time in...

By Megan Burns