Damian Lewis on Helen McCrory’s final heartbreaking message to her family
Damian Lewis on Helen McCrory’s final heartbreaking message to her family

Amanda Cassidy

The Covid weight gain: One woman’s plan to get out of her comfort eating rut
The Covid weight gain: One woman’s plan to get out of her comfort eating rut

Louise Slyth

What to bake this weekend: Nutella soufflés with caramelised pretzels
What to bake this weekend: Nutella soufflés with caramelised pretzels

Meg Walker

Marianne Smyth, aka @smythsisters, on her top summer shopping picks
Marianne Smyth, aka @smythsisters, on her top summer shopping picks

Holly O'Neill

How an architect planned the layout of her own extension
How an architect planned the layout of her own extension

Megan Burns

The Vow: A gripping must-watch documentary to binge this weekend
The Vow: A gripping must-watch documentary to binge this weekend

Jennifer McShane

GALLERY: 30 standout Oscars gowns over the years
GALLERY: 30 standout Oscars gowns over the years

Jennifer McShane

Image / Style / Fashion

Will Instagram replace street style photography?


by Freya Drohan
07th Apr 2021

Jason Lloyd Evans

blank

With the absence of fashion weeks and the rise of the beigefluencers, are these overly filtered Instagram posts really the future of sartorial inspiration?

While virtual fashion months have barely made a ripple over the last year, there’s a noticeable tidal wave-size gap in the usual content: when was the last time you indulged in flicking through a street style gallery? My guess is, it’s been a while.

With predominantly audience-less shows taking place across the fashion capitals, or digital lookbooks filmed weeks in advance, the usually star-studded front rows and the photographing frenzy that ensues outside a show venue have become obsolete. And while brands have been couriering their latest looks to editors, influencers, and A-listers sp they can pose at home ahead of the runway kickoff, do the images have the same impact when shared on Instagram?

In short, the answer is no. On social media, even the biggest labels (take Prada or Dior, for instance) are competing for a millisecond of a user’s attention span as they scroll through their feeds at lightning speed. Indeed, the likelihood of even the most die-hard fashion fan catching a glimpse of your new season wares and engaging with it—without the context of it being photographed on the right person outside a show—is slim to none.

In the absence of birds of paradise-type outfits trotting down cobbled streets, a new crop of online tastemakers has emerged: the beigefluencers. Surely you know what I mean and you can picture the exact type of artfully curated feed as soon as you read the word. It’s all cream cashmere sets, reclining on bouclé sofas at golden hour, scrunched up crew socks, and selfies with Chanel eye patches and a glass of sauvignon blanc. To further go down the rabbit hole of same-same content, I recommend the epic Instagram page, @shitbloggerspost.

 

Granted, we’ve all been confined to our homes for far too long and content creators who do this for a living were clutching at straws when it came to #OOTDs, even the strictest quarantine phases birthed some exciting fashion trends. The way we leaned into tie-dye everything, purchased a viral strawberry tulle dress en masse, and embraced “cottagecore” showed how much escapism could be sought via what we put on our bodies during the bleakest time period most of us have ever lived through.

Indeed, for every pastel-hued jogger purchase, our hands still itched to add something fantastical to cart too. After all, insights from the top buying directors prove that investment pieces (luxury handbags and fine jewellery) boomed more than ever as people reconsidered what was truly worth the spend.

Speaking of bling, at the recent Christian Siriano show in New York City, one of the few designers who decided to show his wares in person with adherence to current health protocol, I was almost more excited to see the attendees than the clothes on display. Almost the very first thing I saw? A woman wearing a full crystal headpiece from AREA; rocking it as naturally as you or I might wear a hair bobbin on any given day. Sure, it was a capital F-fashion event, but that sight alone confirmed to me that when the gates are up and it’s time to go again, we’re going to reach for our most statement-making, whimsical pieces just for the sheer fun of it.

 

View this post on Instagram

 

A post shared by AREA (@area)

Championing that prediction, an article went up on Vogue.com over the weekend with the headline, ‘Street Style is Blossoming Again’. The gallery wasn’t outside a fashion show or at a glamorous event; rather it was just a snapshot of what people were wearing to their local park on a sunny Saturday afternoon. From moms to dog walkers and friends grabbing coffee, the one commonality was how individual and non-contrived everyone looked.

 

View this post on Instagram

 

A post shared by Vogue (@voguemagazine)

And really, as much as street style has taken on an awful connotation in recent years and has become a self-deprecating circus of sorts, ultimately at its core, it’s a celebration of real-world and real life authentic style. Yes, there’s the influencers and editors dressed head to toe by the brands, but the images that usually feel most compelling illustrate how people of all ages, body types, and socio-economic status are adapting trends in a digestible yet aspirational way and making it their own, serving as an inspiration to a worldwide audience.

Street style will come back and it will warrant being photographed again, in all its colourful and wild and wacky glory, and we’ll even be delighted to see even the most ostentatious looks we might have rolled our eyes at before. Because it’s safe to say, it’s the very opposite of beige.

Also Read

blank
SUSTAINABLE STYLE
Clothes-swapping app Nuw provides the perfect sustainable fashion platform

Nuw officially launched its app in January, and is now...

By Erin Lindsay

Kamala Harris
FASHION, OFF THE CUFF
Please, keep asking Vice President Kamala Harris who she’s wearing

Vice President Kamala Harris' fashion choices are not only intentional and important, they're vital to a diversifying industry, writes New York-based fashion editor Freya Drohan.

By Freya Drohan

blank
premium PARENTHOOD, FASHION
‘As creative director of my children’s wardrobe, is it ok to spend €100 on a baby’s jumper?!’

The opportunities to engage your children as well-dressed props are infinite. Tell us one parent who hasn’t melted over a mini baby pumpkin costume or a pair of tiny Adidas Stan Smiths. We'll wait.

By Jennie McGinn

Valentines
BEAUTY
The self-gifting beauty guide to Valentine’s Day

You might not be filled with love right now, or drowning in dates, but if anyone deserves a gift, a bit of attention and to feel a bit spoiled right now, it's you. These new little luxuries will pick you up and give you some much-needed indulgence.

By Holly O'Neill

what's on tonight
CULTURE, FASHION
Chanel’s new podcast and the most-anticipated novel of 2021: What’s on tonight, Wednesday, January 20

Wondering what to do with yourself? Hotly anticipated new books,...

By Lauren Heskin

pillow sprays
BEAUTY
Pillow sprays to help you unwind and drift off to sleep

By Holly O'Neill

blank
BEAUTY
The Internet’s favourite French make-up artist is launching the ultimate French beauty brand

   

By Holly O'Neill