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Bow-mance: Embracing fashion’s continued love affair with bowsBow-mance: Embracing fashion’s continued love affair with bows
Image / Style / Shopping

Bow-mance: Embracing fashion’s continued love affair with bows


by Sarah Finnan
21st Apr 2024

A staple of the coquette aesthetic, bows embody the playful, flirtatious, often whimsical, side of fashion.

According to Pinterest Predicts, bow stacking will continue its reign this year with searches for “bow aesthetic” up 55%.

 

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A post shared by Zo&Co (@zoandcojewellery_)

Even the design world has been loving this trend with everyone from Prada to our own Simone Rocha incorporating the underrated accessory into their catwalk looks. At Christmas time, it was all about oversized hair bows while during Copenhagen and London Fashion Weeks, the style set extended their use and added bows to clothing, shoes and accessories. 

Infusing outfits with a touch of femininity and whimsy, they offer endless possibilities for personal expression. Shop our bow edit below. 

Feature image via @marieanna_cfr. We may earn a commission if you shop through an affiliate link on our site. This article was originally published in February 2024.

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