Best BRITs – The standout moments everyone is talking about from last night’s BRIT Awards
Best BRITs – The standout moments everyone is talking about from last night’s BRIT Awards

Sarah Finnan

This period extension in Foxrock pulls out all the stops
This period extension in Foxrock pulls out all the stops

Sharon Miney

How to power your business with an entrepreneurial mindset, according to the experts
How to power your business with an entrepreneurial mindset, according to the experts

IMAGE

The making of Cruella and MAC’s dramatic new collection
The making of Cruella and MAC’s dramatic new collection

Holly O'Neill

History-making women: The best moments from the Brit Awards 2021
History-making women: The best moments from the Brit Awards 2021

Jennifer McShane

Rixo has launched its first vintage-inspired footwear collection
Rixo has launched its first vintage-inspired footwear collection

Sarah Finnan

This amazing facial will revive dull, acne-prone lockdown skin
This amazing facial will revive dull, acne-prone lockdown skin

Jennifer McShane

Image / Style / Beauty

This new haircare range is going to transform damaged hair

Looking for a dramatic hair change post-lockdown, or to get strength and shine back in your hair? Meet Redken Acidic Bonding Concentrate.


by Holly O'Neill
12th Mar 2021

Read time: 3 minutes

Redken

What’s the first thing you’ll do whenever lockdown ends? I’ll be straight into the hairdresser, as my roots are currently around my ears and making me wince every time I look in the mirror. If you’re desperate for a colour change but concerned about damaging your hair, there’s a new haircare range that’s here to ease all your worries.

Redken Acidic Bonding Concentrate, both an in-salon treatment and a three-step at-home range, has ten benefits for every hair type, texture and condition. The in-salon treatment is going to save your hair from any damage when you head straight to the hairdresser and ask them to dramatically change your head, by visibly reversing any surface damage. The three-step at-home range is going to give you your dream hair. “Redken Acidic Bonding Concentrate maintains the structure of the hair, the shine and hair health,” says Larry King, hairdresser to Gigi Hadid, David Gandy and lots of other celebrities with enviable hair. “It maintains the pH and with the key ingredients, you can really improve your hair.”

The Acidic Bonding Concentrate at-home range of shampoo, conditioner and leave-in treatment, €27 each, leaves the hair 11 times smoother, frizz-free and shiny, while reducing breakage by 56%. Hair is protected from colour fade, intensely conditioned, protected from heat up to 230 degrees, split ends are reduced, while hair is stronger, less frizzy and instantly shinier. “You’ll see a benefit after the first shampoo,” says Jimmy Green, Redken Education Manager, “and by the sixth, you’ll see the maximum impact and it’s incredible.”

If that sounds slightly unbelievable and too good to be true, it all comes down to very specific scientific ingredients, built on Redken’s three founding pillars; protein, pH and professionals. Here’s the science bit.

As Jimmy Green explains, it’s important to know that the pH of healthy hair and skin generally sits between 4.5 and 5.5. When the pH is higher than that, the hair changes. The cuticle raises, making the hair more susceptible to damage, causing colour fade, frizz and breakage, scalp troubles, dandruff and slower hair growth.

Inside the incredible Acidic Bonding Concentrate range are two key ingredients. There’s a bonding element, which reinforces weakened bonds and is going to give your hair serious strength. There’s also citric acid, an alpha-hydroxy acid, which brings the hair back to its natural pH between 4.5 to 5.5, sealing your hair’s cuticle, protecting your hair colour and preventing fading.

The range is targeted to loads of hair challenges, from colour to heat styling, so whether your issue is a blonde addiction or blowdry addiction, Acidic Bonding Concentrate is going to get your hair back in good nick and at it’s healthiest. So go wild with your colour when you get back in the salon, and get your hair prepared for it’s new colour while you wait.

The Redken Acidic Bonding Concentrate range is out now.

Photography by Jason Lloyd Evans.

 

Also Read

stretchy trousers
FASHION, SHOPPING
Transitional trousers: 20 comfy pants to help you break up with your leggings

By Victoria G. L. Brunton

SS20
OFF THE CUFF
The state of the fashion trend: Do they still exist or matter?

By Marie Kelly

blank
CULTURE, FASHION
History-making women: The best moments from the Brit Awards 2021

The glamour on the carpet, the history-making win, and 4,000...

By Jennifer McShane

lipsticks
BEAUTY
The best lipsticks to launch in 2021, from hydrating balms to creamy mattes

Looking for something new to lift your grey face? Meet the latest launches in lipsticks 

By Holly O'Neill

Botox
premium HEALTH & WELLNESS, BEAUTY
‘I would rather poke my eyes out than get Botox’

What if you don't want Botox as a middle-aged woman? Rose Mary Roche wishes there was more tolerance of older female faces

By Rose Mary Roche

blank
FASHION
The best dressed stars at the 2021 Academy Awards

The best-dressed celebrities from the 2021 Oscars.

By Holly O'Neill

blank
BEAUTY
The greatest brow growth serums for fuller, fluffier eyebrows

If you’re truly dedicated to growing bushy brows, these are...

By Holly O'Neill