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Image / Style / Beauty

Olivia Palermo is launching a beauty brand

Olivia Palermo Beauty launches on May 6.


by Holly O'Neill
27th Apr 2021

Read time: 2 minutes

Olivia Palermo

Olivia Palermo, reality tv star of MTV’s The City turned sleek and polished street style star is launching what she calls “the ultimate beauty wardrobe.”

Two years in the making, Olivia Palermo Beauty launches May 6 and will follow her “own ethos on fashion.”

“For years, I had worked with some of the industry’s leading names behind the scenes and in the chair, but now, I had the opportunity to make my mark and help everyone feel just as incredible as I do every single day,” she wrote on her website. “The concept? Treat beauty the same way I approach fashion and so I want to introduce you to Olivia Palermo Beauty, the ultimate beauty wardrobe.”

Olivia Palermo

“So what does this mean? With fashion, you have your essentials, the foundation of an outfit. With Olivia Palermo Beauty, we wanted to achieve the same thing and so we’re starting with the products that will empower you from day to night. I’ve always thought of beauty as a glam punctuation. The final touch that provides the canvas of my face with that extra sparkle when I want a pop or extra confidence boost.”

The collection kicks off with four key pieces: an illuminating serum, €33; a mattifying mist, €29; three matte lipsticks, €32, and two eye shadow palettes, €48.

“My goal was to create a product that I loved because I know all of you will love it too,” says Olivia. “I wanted the packaging to mimic my vintage gold bracelet, a treasured piece from my collection that I cannot live without. That’s how I view Olivia Palermo Beauty. Pieces that are meant to be celebrated and treasured and that you can be proud of, like heirlooms, but used everyday.”

Check out a behind the scenes of the range below.

Olivia Palermo Beauty launches on May 6.

Photography by Olivia Palermo Beauty.

 

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