Money moves: Smart financial strategies for every chapter of your life
Money moves: Smart financial strategies for every chapter of your life

IMAGE

Tried and tested: the world’s most powerful cordless stick vacuum cleaner
Tried and tested: the world’s most powerful cordless stick vacuum cleaner

Megan Burns

WIN a three-course dinner for two with Champagne at Forbes Street by Gareth Mullins
WIN a three-course dinner for two with Champagne at Forbes Street by Gareth Mullins

IMAGE

If I Knew Then What I Know Now: Dynamo MD and TG4 Board Member, Róisín Ní Ráighne
If I Knew Then What I Know Now: Dynamo MD and TG4 Board Member, Róisín...

Sarah Gill

The gender pay gap is closing but barely – here’s why
The gender pay gap is closing but barely – here’s why

Leonie Corcoran

This stunning Connemara home makes the most of its incredible views with earthy tones and organic textures
This stunning Connemara home makes the most of its incredible views with earthy tones and...

Megan Burns

Danieli Bergin: ‘The Bróg mission is to design unique shoes that blend Irish heritage with a modern twist’
Danieli Bergin: ‘The Bróg mission is to design unique shoes that blend Irish heritage with...

Sarah Gill

A first-time guide to buying art for your home
A first-time guide to buying art for your home

Megan Burns

Kidsuper’s Colm Dillane on his SS26 show at the Louvre and his Irish heritage
Kidsuper’s Colm Dillane on his SS26 show at the Louvre and his Irish heritage

Paul McLauchlan

Sympathetic masonry ensured this Dublin city home retained its classic character
Sympathetic masonry ensured this Dublin city home retained its classic character

IMAGE

Image / Style / Fashion

Jimmy Choo launches a collection designed by fan sketches


By Louise Slyth
29th Jun 2021
Jimmy Choo launches a collection designed by fan sketches

It started as a lockdown Instagram competition and resulted in a one-of-a-kind Jimmy Choo shoe collection.

Jimmy Choo has released the Choo Sketch collection, with designs created from five unique drawings entered from Jimmy Choo’s Instagram community. The new capsule collection is the evolution of a lockdown project that captured the imagination of budding shoe designers across the globe.

Jimmy Choo’s creative director, Sandra Choi explained, “I wanted to share my love of sketching with the Jimmy Choo community in the hope it would provide a moment of escape whilst we were all united in the challenges the Covid-19 pandemic brought.”

Over six weeks, Sandra released her own themed sketch on Instagram, based on themes such as Optimism, Gratitude and Unity. Lockdown clearly created a bubbly of creativity – the competition generated over 10,000 entries worldwide. Sandra Choi created a shortlist of ten designs and the @jimmychoo Instagram community voted for the five winners. Those five truly creative designs were transformed into the Choo Sketch capsule collection.

Each design encapsulates Jimmy Choo’s sense of glamour and playfully daring spirit. The totally unique feature of this collection is its positivity – the result of a collective experience of lockdown, of finding the beauty in even the bleakest of situations and helping those less fortunate as a result.

Jimmy Choo

All the shoes are stunning, but my personal favourite is Wisteria by Nathan Scalzo from France, whose design was inspired by nature. He observed that the competition had provided “a sense of community” during the pandemic. These stunning satin pumps would turn heads on any occasion.

Valentina Badeanu, from Romania, designed Blossom in your Choos. She said it was “such a joy” to see her design transformed into shoes. These are truly a work of art and yet I could see myself wearing these with jeans and a blazer.

Jimmy Choo

Philip Tan Ramirez from Dubai was inspired by couture when creating Nina and was “ecstatic” to see the design transformed into reality.

Jimmy Choo

Joyce Fung from Hong Kong was moved to create Sparkling Broom when cleaning the house and commented that the pandemic had given her time to be creative – “in normal times people are always busy”.

Jimmy Choo

Hema Ved from India designed the Cynosure and was inspired by Indian jewellery and architecture. She commented, “I did not expect to see my shoe on the Jimmy Choo site, it was so surreal”.

All profits from the collection will be donated to Women for Women International, which the Jimmy Choo Foundation recently announced as their Global Philanthropic Beneficiary. Women for Women International supports women living in the world’s most dangerous places such as Afghanistan, Iraq, and Kosovo, and empowers survivors of war and conflict by teaching them skills, helping them form support networks and educating them about their rights. The funds raised from the partnership will support Women for Women International’s work with the most marginalised women survivors of war in countries affected by conflict, helping them to become successful entrepreneurs and inspire hope for the future.

Each of the unique designs is available exclusively online and some styles are already selling out. A girl can dream…

Photography by Jimmy Choo.