How to make the leap to quit your job
How to make the leap to quit your job

Esther O'Moore Donohoe

The secret to great brows according to Irish people with excellent eyebrows
The secret to great brows according to Irish people with excellent eyebrows

Holly O'Neill

This Irish family’s Puglia renovation is a gorgeous combination of old and new
This Irish family’s Puglia renovation is a gorgeous combination of old and new

Megan Burns

Mastering menopause: the expert guide to skin treatments
Mastering menopause: the expert guide to skin treatments

Melanie Morris

How to pull off the Absolute Right Outfit for a wedding
How to pull off the Absolute Right Outfit for a wedding

IMAGE

The best black boots to strut your stuff in this autumn
The best black boots to strut your stuff in this autumn

Sarah Finnan

This spatchcock chicken recipe will make your weekend
This spatchcock chicken recipe will make your weekend

Meg Walker

Catch yourself on, ‘Derry Girls’ is not ‘distinctively British’
Catch yourself on, ‘Derry Girls’ is not ‘distinctively British’

Sarah Finnan

8 easy ways to keep your brain healthy that you can do right now
8 easy ways to keep your brain healthy that you can do right now

IMAGE

Over half of us are cleansing wrong – here’s how it’s done
Over half of us are cleansing wrong – here’s how it’s done

Holly O'Neill

Image / Fashion

Have You Seen Heidi Klum’s New Lidl Fashion Line?


by Jennifer McShane
18th Sep 2017
blank

blank
blank
blank
blank
blankSee More Photos
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
blank
After months of hype, the highly anticipated Esmara by Heidi Klum collection is about to drop. It showcases stylish wardrobe staples with statement prints in the form of tailored suits, delicate tops, bomber jackets, super-skinny jeans, romantic lace and much more. It’s a concise, confident edit; the 20-piece collection – available in sizes 8 to 18 – has strong staples that can be mixed and matched, integrated?into your wardrobe for AW or worn together.

This first collection by Heidi Klum, named ?Heidi and The City?, is a tribute to Heidi’s favourite city – New York. Each piece reflects a look of New York City at every time of day or night and for every occasion. Quality is at the core of the collection, with soft suedes and on-trend leather featuring throughout, available at an affordable price point, ranging from €5.99 to €59.99. So often, a low budget price point can divide and dictate whether an item will be bought at all. But low pricing doesn’t mean low quality; if it feels good to you; if the material makes you look and feel good, why not wear it?

Fashion is universal, but there is still a disconnect between fashion fantasy and real life, and supermodel though she may be, Klum recognises this: “Who can afford Chanel?” she said of the collection launch. ?Their business mainly exists with glasses, wallets and bags. A lot of people can’t even afford that.”

“I am making real clothes for real people. I’m going to every woman out there. I am in the supermarket. When she buys her eggs and her steak and butter, she can also buy this blazer for €25.”

The much talked about 100% suede jacket is priced at just €59.99 and available in two different colour options – brown and classic black with silver zip detailing. Just in time for winter, the collection features several coats (?24.99), bomber jackets (?19.99), heavy knit cardigans (?19.99) and tailored blazers (?19.99). Tailored trousers (?12.99) that can be paired with blazers can be purchased separately and are available in black, navy, blue and leopard print. A range of super-skinny stretch jeans (?12.99) are available in 4 different colours.

Take a look at some of the collection in our gallery above.

The range goes is on sale nationwide?now, while stocks last.?

Main image via Twitter

Also Read

blank
FASHION, BEAUTY, SHOPPING
From Chanel to Hailey Bieber, this candy hue is taking over

Bust a mauve.All things Nineties to Noughties have returned from bucket hats to Alexa Chung’s Mulberry bag and powdery lilac...

By Holly O'Neill

Luxury Fashion
premium FASHION
The case for luxury fashion

Over the past 20 years, fast fashion has turned many of us into Veruca Salts. Do you remember the spoiled...

By Marie Kelly

blank
FASHION, SHOPPING
Team IMAGE on their summer shopping wishlists

Comfy sandals, bucket hats, tie-dye – team IMAGE have a very nostalgic list of summer staples on their wishlists.I lost...

By Holly O'Neill

wardrobe organiser apps
FASHION
The apps to digitally organise your wardrobe like Cher in ‘Clueless’

As if!Have you, at some point in the last year, done a wardrobe clear out yet? If you want to,...

By Holly O'Neill

fashion documentaries
FASHION
8 must-see fashion documentaries all couture-lovers will adore

Get yourself giddy for the 2021 Met Gala this evening by warming up with one of these quintessential fashion documentaries.Tonight...

By Jennifer McShane

blank
FASHION
Why September dressing makes me feel like my sartorial self

I’m in full September dressing mode. There’s no sartorial summer hangover for me. Last weekend, I boxed up my open-toe...

By Marie Kelly

jewellery
FASHION, SHOPPING
10 IMAGE staffers on the everyday jewellery they never take off

A dependable piece of jewellery is just as essential a backbone in your wardrobe as great jeans or a classic white shirt. Team IMAGE all have an everyday quintessential piece they don't leave the house without.

By Holly O'Neill