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Image / Fashion

Have You Seen Heidi Klum’s New Lidl Fashion Line?


by Jennifer McShane
18th Sep 2017
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After months of hype, the highly anticipated Esmara by Heidi Klum collection is about to drop. It showcases stylish wardrobe staples with statement prints in the form of tailored suits, delicate tops, bomber jackets, super-skinny jeans, romantic lace and much more. It’s a concise, confident edit; the 20-piece collection – available in sizes 8 to 18 – has strong staples that can be mixed and matched, integrated?into your wardrobe for AW or worn together.

This first collection by Heidi Klum, named ?Heidi and The City?, is a tribute to Heidi’s favourite city – New York. Each piece reflects a look of New York City at every time of day or night and for every occasion. Quality is at the core of the collection, with soft suedes and on-trend leather featuring throughout, available at an affordable price point, ranging from €5.99 to €59.99. So often, a low budget price point can divide and dictate whether an item will be bought at all. But low pricing doesn’t mean low quality; if it feels good to you; if the material makes you look and feel good, why not wear it?

Fashion is universal, but there is still a disconnect between fashion fantasy and real life, and supermodel though she may be, Klum recognises this: “Who can afford Chanel?” she said of the collection launch. ?Their business mainly exists with glasses, wallets and bags. A lot of people can’t even afford that.”

“I am making real clothes for real people. I’m going to every woman out there. I am in the supermarket. When she buys her eggs and her steak and butter, she can also buy this blazer for €25.”

The much talked about 100% suede jacket is priced at just €59.99 and available in two different colour options – brown and classic black with silver zip detailing. Just in time for winter, the collection features several coats (?24.99), bomber jackets (?19.99), heavy knit cardigans (?19.99) and tailored blazers (?19.99). Tailored trousers (?12.99) that can be paired with blazers can be purchased separately and are available in black, navy, blue and leopard print. A range of super-skinny stretch jeans (?12.99) are available in 4 different colours.

Take a look at some of the collection in our gallery above.

The range goes is on sale nationwide?now, while stocks last.?

Main image via Twitter

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