Trust me. You don’t need that for your baby
Trust me. You don’t need that for your baby

Amanda Cassidy

Why we love a good celebrity feud
Why we love a good celebrity feud

Amanda Cassidy

Prepare for a Paul Mescal supremacy — 5 upcoming or new releases from the incredible Irish actor
Prepare for a Paul Mescal supremacy — 5 upcoming or new releases from the incredible...

Sarah Gill

Three newly opened Irish restaurants to try out this weekend
Three newly opened Irish restaurants to try out this weekend

Sarah Gill

Author’s Bookshelf: Clodagh Finn on paying homage to the women who have made Ireland what it is alongside Lord Mayor Alison Gilliland
Author’s Bookshelf: Clodagh Finn on paying homage to the women who have made Ireland what...

Sarah Gill

What to make this weekend: Saturday night dinner for less than €6
What to make this weekend: Saturday night dinner for less than €6

Sarah Finnan

Take a tour of Made.com founder’s chic London pad
Take a tour of Made.com founder’s chic London pad

IMAGE Interiors & Living

The benefits of batch cooking, from more time to more money
The benefits of batch cooking, from more time to more money

IMAGE

It’s time to learn your attachment style…and how it’s impacting your relationship
It’s time to learn your attachment style…and how it’s impacting your relationship

Mairead Heffron

Maisie Williams, Jennette McCurdy, Drew Barrymore and the plight of abusive parents
Maisie Williams, Jennette McCurdy, Drew Barrymore and the plight of abusive parents

Sarah Gill

Image / Fashion

Rixo’s sale has just started – and they’re being refreshingly honest about the reason


By Erin Lindsay
16th Apr 2020
Rixo’s sale has just started – and they’re being refreshingly honest about the reason

Small businesses around the world have been hit hard by the Covid-19 crisis – and Rixo is encouraging us to be mindful when buying online


Rixo, the beautiful brand behind all of the most coveted midi dresses on our wishlist, has just launched a sale — with a bit of a difference.

Rixo’s online store is offering 30% off selected styles until Monday 20 April, with many of their new season beauties up for grabs at a discount using the code SUPPORTSMALL30.

But while we love Rixo for its original prints and fresh designs, the fact that it retains its small business ethos is also a brilliant reason to buy from them.

The brand was created in 2013 by co-founders Henrietta Rix and Derry-born Orlagh McCloskey and has gone from strength to strength over the last seven years. Their perfection of the new it-item, the midi dress, shot them to international acclaim, and their fantastical London shows at Fashion Week only elevated their status as Instagram favourites.

But like any independent business, Rixo is struggling with the Covid-19 outbreak and the impact it has had on the retail industry. While offering 30% off on their site, the sale was announced via email to customers, with an explainer as to why the brand was discounting items.

The co-founders Henrietta and Orlagh state that the current outbreak was the “first, very challenging period” for the business, and that while they are always ‘conscious’ of over-production, they have a surplus of stock due to bricks-and-mortar stores being closed indefinitely, and being unable to collect orders that have already been produced.

The Rixo founders go on to explain that the business uses four family-run suppliers, and that in order to avoid passing the financial and waste strain back onto them, they have decided to try and sell the surplus of stock directly to consumers, with a discount to help it along.

They finish with an encouragement to customers to “shop more consciously in this difficult time” and support small business and suppliers.

With dresses so beautiful, we need no encouragement to grab a bargain from Rixo, but the refreshing honesty shown by its co-founders will have us making the effort to be more mindful in other purchases too.


Read more: Instagram flea markets and online sewing classes: how Sustainable Fashion Dublin is thriving during Covid-19

Read more: Helen Cody showed us how to make a face mask at home in six simple steps

Read more: 15 house dresses to wear when you want to feel dressed up in isolation