Team IMAGE on the morning habits they never skip
Team IMAGE on the morning habits they never skip

Edaein OConnell

WIN the entire No7 Prime Forever skin preservation range
WIN the entire No7 Prime Forever skin preservation range

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The Irish-led films that premiered at Cannes Film Festival
The Irish-led films that premiered at Cannes Film Festival

Sarah Gill

Meet the winners of the IMAGE PwC Businesswoman of the Year Awards 2026
Meet the winners of the IMAGE PwC Businesswoman of the Year Awards 2026

Leonie Corcoran

WIN a Casamigos cocktail kit to celebrate World Paloma Day in style
WIN a Casamigos cocktail kit to celebrate World Paloma Day in style

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Kwanele Nomoyi: A week in my wardrobe
Kwanele Nomoyi: A week in my wardrobe

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Real Weddings: Jacqui and Seamus tie the knot at Gloster House, Birr
Real Weddings: Jacqui and Seamus tie the knot at Gloster House, Birr

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Page Turners: ‘Dirtpickers’ author Edie May Hand
Page Turners: ‘Dirtpickers’ author Edie May Hand

Sarah Gill

Shaping the future of Irish women’s rugby in Ireland
Shaping the future of Irish women’s rugby in Ireland

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WIN a Dragon Diffusion handbag worth €420
WIN a Dragon Diffusion handbag worth €420

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Image / Fashion

Marie Kelly explores ways to make florals look fresh this summer


By Marie Kelly
26th Apr 2018
Marie Kelly explores ways to make florals look fresh this summer

Ground-breaking they may not be, but florals will always be at the heart of our wardrobes because they say summer like nothing else (except perhaps maritime stripes). This season, the perennial print is less girlish than in previous seasons and more modern, appearing on structured pieces and worn over utilitarian denim.

Ruffled print silk chiffon dress €622 Anna Sui

Silk Maxi dress,€570 Diane Von Furstenburg 

 

This is the time to take a few style risks. You don’t want your florals to look passive. In fact, you want them to state your presence loudly and proudly. Try clashing prints; florals with leopard; big blooms with ditsy daisy prints. If you suffer easily from print overload, then try matching a floral-print blouse or dress with stone-washed jeans instead. A masculine coat or blazer lends itself beautifully to vibrant blooms, as the minimal lines and unfussy detailing will allow the print to take centre stage. And anything with pockets works great with a floral print, as they bring a boyish nonchalance that counteracts any overly girlish associations.

Donnelly fringed shirt,€143 Ganni

Floral print Cloque blazer, €274, 3.1 Phillip Lim

 

Flower T-shirt,€115, Paul Smith