8 new films to catch in cinemas this month
8 new films to catch in cinemas this month

Sarah Finnan

House tour: How Indy Parsons found and transformed her dream period home
House tour: How Indy Parsons found and transformed her dream period home

Megan Burns

My Career: Entrepreneur Ciara Walsh
My Career: Entrepreneur Ciara Walsh

Sarah Finnan

At Killyon Manor in Co Meath, foraged flowers showcase the beauty of native blooms
At Killyon Manor in Co Meath, foraged flowers showcase the beauty of native blooms

Sarah Macken

The owner of Amber + Willow’s gorgeous Carlow home is full of unique finds
The owner of Amber + Willow’s gorgeous Carlow home is full of unique finds

Megan Burns

Weekend Guide: 9 great events happening around Ireland
Weekend Guide: 9 great events happening around Ireland

Sarah Gill

In 2024, just one living female Irish artist has made the top 100 on Irish radio
In 2024, just one living female Irish artist has made the top 100 on Irish...

Sarah Gill

Read an extract from Kevin Barry’s new title, The Heart in Winter
Read an extract from Kevin Barry’s new title, The Heart in Winter

Sarah Gill

This enchanting red brick home in Delgany is on the market for €1.6 million
This enchanting red brick home in Delgany is on the market for €1.6 million

Sarah Finnan

This Blackrock bungalow proves that you can create more space without extending
This Blackrock bungalow proves that you can create more space without extending

Megan Burns

Image / Fashion

Millie Mackintosh closes fashion line for financial reasons


By Grace McGettigan
13th Mar 2018
Millie Mackintosh closes fashion line for financial reasons

Millie Mackintosh has announced she is closing her fashion line after four years of business. It comes as a shock to some fans of the brand, including our team here at IMAGE.ie. On the surface, the former Made In Chelsea star’s brand seemed to be successful. However, digging a little deeper her high-priced garments meant some saw it coming.

The Wiltshire-native made the unexpected announcement on Instagram last night, citing the current “financial climate” as the reason for the closure. Her line, which is still available from Arnotts and ASOS, included everything from feminine, floral tops to jumpsuits, dresses and jackets. Speaking to IMAGE.ie this morning, a spokesperson from Arnotts said, “We had three collections with Millie Mackintosh, which were exclusive to Arnotts in Ireland. We really enjoyed working with her and wish her every success in the future. We are already excited to see what her next project will be.”

The 28-year-old began her emotional post by saying how “incredibly fortunate” she’s been to have had the opportunity to run her own business, adding that “it is with great sadness that I’ve had to make the very tough decision to close it.”

Mackintosh didn’t just put her name to a brand, she was heavily involved in drawing designs, mood boards and sampling. Fashion lovers often commented on the flattering fit of her clothes. Speaking to Grazia following the launch of her second collection, she said, “it really has been from scratch and I think people can really tell the difference… It’s hard to do a reality show and then have a credible [business] because people think you’re just going to stick your name on the first thing that comes up… There were other options to do clothing lines but this is actually my brand; I own the brand with my partner so I really care about every detail.”

Given her dedication to the design process, Millie’s disappointment is understandable. She explained, “Despite our best efforts and being a top seller with a number of our stockists, the financial climate in the fashion industry has proved immensely challenging and the business is no longer sustainable.” While she doesn’t go into detail about her brand’s finances, The Sun UK paper edition reported that her company is over STG£500,000 in debt.

New @milliemackintoshstudio arrivals are live – link in my bio ??

A post shared by Millie Mackintosh (@milliemackintosh) on

If the comments under her Instagram post are to be believed, the prices of her garments are a sore point. “Whoever advised you to put the prices up should go first. In fashion, once you hit a certain target of customers increasing prices by 200% will always have an impact on business!” one person said. Perhaps they have a point. All of the items available from Arnotts are over €100, while some are almost €300.

Despite criticism from some, Millie went on to thank everyone who supported her over the past four years. “The unwavering support from friends, family, influencers, the industry and customers has made this decision even harder. I want to take this opportunity to wholeheartedly that everyone who has been involved, especially my immediate team whom it’s been a privilege to work with.”