Our pick of the best high street Christmas decorations
Our pick of the best high street Christmas decorations

Megan Burns

How to navigate and overcome loneliness at Christmas
How to navigate and overcome loneliness at Christmas

Niamh Ennis

IMAGE staffers on the essentials that make their Christmas
IMAGE staffers on the essentials that make their Christmas

Holly O'Neill

Welcome to Interiors month on IMAGE.ie, here’s what we have in store…
Welcome to Interiors month on IMAGE.ie, here’s what we have in store…

Megan Burns

Sleep deprived? Lucy Wolfe on how to get more sleep for you and your kids
Sleep deprived? Lucy Wolfe on how to get more sleep for you and your kids

Dominique McMullan

Kim Gray’s life hacks for minimalism, living with less and cutting out clutter
Kim Gray’s life hacks for minimalism, living with less and cutting out clutter

IMAGE

Ayda Field Williams: A week in my wardrobe
Ayda Field Williams: A week in my wardrobe

Sarah Finnan

Giving the gift of an experience this Christmas? A voucher for this luxury 4-star hotel is a must
Giving the gift of an experience this Christmas? A voucher for this luxury 4-star hotel...

IMAGE

The delicate balance of buying a Christmas gift for your mother-in-law
The delicate balance of buying a Christmas gift for your mother-in-law

IMAGE

How to approach the Santa reveal for suspicious minds (without losing the Christmas magic)
How to approach the Santa reveal for suspicious minds (without losing the Christmas magic)

Amanda Cassidy

Image / Fashion

Kylie Jenner Unveils Puma Collaboration


By IMAGE
14th Mar 2016
Kylie Jenner Unveils Puma Collaboration

?And just like that, the wardrobes of young women everywhere were filled to the brim with all things Puma. Kylie Jenner has partnered with the brand to promote their new lightweight trainers (they’re black and rather clunky looking but who cares, we must buy them right?) and it’s all very #Fierce. ?

Now more than ever, the sports chic look is as relevant, if not more so, than what you’re seeing on the catwalks. In fact, fitness attire is perhaps the only section of our wardrobe where we’re happy to wear something emblazoned with a brand logo. First, Kylie reignited our love for Adidas (currently this writer is head to toe in black adidas and feeling super fresh), and now it’s Puma’s time to shine.

Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce

A photo posted by King Kylie (@kyliejenner) on

The youngest member of the Kardashian/Jenner family has joined rank with Rihanna, who recently collaborated with the brand on a whole new collection for both men and women, FENTY PUMA for fall 2016. This follows the success of her first partnership with the brand, where she too endorsed a particular pair of trainers. If Kylie’s to follow suit, we can expect a whole range of sportswear from her too.

RED ALERT @badgalriri x @puma #rihanna #puma #PUMAbyRihanna #FENTYXPUMA #ForeverFaster #THETRAINER

A photo posted by PUMA by Rihanna (@pumabyrihanna) on

In fact we’re going to go right ahead and assume we can expect Kylie to come across with collections in everything from underwear to at home hair dye jobs (she recently opted for a midnight blue hue) to fragrances and she’ll probably get in on the interiors action and home baking too. Then she’ll run for president.

Watch this space, you heard it here first!

midnight blue

A photo posted by King Kylie (@kyliejenner) on