Real Weddings: Laura and Conor’s fairytale wedding in Bellingham Castle
Real Weddings: Laura and Conor’s fairytale wedding in Bellingham Castle

Shayna Sappington

An Irish rugmaker on the importance of personality and longevity when designing your interiors
An Irish rugmaker on the importance of personality and longevity when designing your interiors

IMAGE

‘When it comes to women’s health, you have to be your own best advocate’
‘When it comes to women’s health, you have to be your own best advocate’

IMAGE

Page Turners: ‘Burn After Reading’ author Catherine Ryan Howard
Page Turners: ‘Burn After Reading’ author Catherine Ryan Howard

Sarah Gill

The IMAGE staffers share the best blushes they’ve ever tried
The IMAGE staffers share the best blushes they’ve ever tried

Sarah Gill

How I found the one bikini I look forward to wearing
How I found the one bikini I look forward to wearing

Suzie Coen

Join us for The Motherload Live: Getting Your Spark Back
Join us for The Motherload Live: Getting Your Spark Back

IMAGE

Meet the sisters behind the hugely successful Nóinín in Kilkenny
Meet the sisters behind the hugely successful Nóinín in Kilkenny

Megan Burns

The Undecided: No wonder more of us are unsure about parenthood
The Undecided: No wonder more of us are unsure about parenthood

Sarah Macken

How to actually manifest according to an expert
How to actually manifest according to an expert

IMAGE

Image / Fashion

Kylie Jenner Unveils Puma Collaboration


By IMAGE
14th Mar 2016
Kylie Jenner Unveils Puma Collaboration

?And just like that, the wardrobes of young women everywhere were filled to the brim with all things Puma. Kylie Jenner has partnered with the brand to promote their new lightweight trainers (they’re black and rather clunky looking but who cares, we must buy them right?) and it’s all very #Fierce. ?

Now more than ever, the sports chic look is as relevant, if not more so, than what you’re seeing on the catwalks. In fact, fitness attire is perhaps the only section of our wardrobe where we’re happy to wear something emblazoned with a brand logo. First, Kylie reignited our love for Adidas (currently this writer is head to toe in black adidas and feeling super fresh), and now it’s Puma’s time to shine.

Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce

A photo posted by King Kylie (@kyliejenner) on

The youngest member of the Kardashian/Jenner family has joined rank with Rihanna, who recently collaborated with the brand on a whole new collection for both men and women, FENTY PUMA for fall 2016. This follows the success of her first partnership with the brand, where she too endorsed a particular pair of trainers. If Kylie’s to follow suit, we can expect a whole range of sportswear from her too.

RED ALERT @badgalriri x @puma #rihanna #puma #PUMAbyRihanna #FENTYXPUMA #ForeverFaster #THETRAINER

A photo posted by PUMA by Rihanna (@pumabyrihanna) on

In fact we’re going to go right ahead and assume we can expect Kylie to come across with collections in everything from underwear to at home hair dye jobs (she recently opted for a midnight blue hue) to fragrances and she’ll probably get in on the interiors action and home baking too. Then she’ll run for president.

Watch this space, you heard it here first!

midnight blue

A photo posted by King Kylie (@kyliejenner) on