This Rathgar home with an enormous conservatory is on the market for €2.65 million
This Rathgar home with an enormous conservatory is on the market for €2.65 million

Megan Burns

Bidding for the 2021 Incognito postcard paintings kicks off tomorrow
Bidding for the 2021 Incognito postcard paintings kicks off tomorrow

Lauren Heskin

The future is fluid: Are we heading for a gender-neutral society?
The future is fluid: Are we heading for a gender-neutral society?

Rose Mary Roche

Oscars 2021: the 8 incredible films nominated for Best Picture you should watch next
Oscars 2021: the 8 incredible films nominated for Best Picture you should watch next

Jennifer McShane

This rug company is highlighting the crisis facing the Irish wool industry
This rug company is highlighting the crisis facing the Irish wool industry

Megan Burns

10 breathtaking places you shouldn’t miss along the Wild Atlantic Way
10 breathtaking places you shouldn’t miss along the Wild Atlantic Way

Sarah Finnan

The financial mistakes to avoid in your twenties
The financial mistakes to avoid in your twenties

Colette Sexton

Image / Fashion

Justin Bieber, Kendall Jenner And More Front Calvin Klein Spring Campaign


by IMAGE
27th Jan 2016
blank

Calvin Klein have made some clever choices when it comes to potential ambassadors for their spring collection, cashing in on the success of Justin Bieber and Kendall Jenner’s social media following, among other A-list celebrities, musicians and artists whose Instagram profiles alone are enough to sell out a new line of underwear. Gone are the days when these brands would gravitate towards high fashion, faceless models; today the added element of celebrity endorsement via social media is of paramount importance. Without having to place a single advertisement elsewhere, and employing Bieber, Kendall, FKA Twigs, Kendrick Lamar to break the news of their collaboration on their own personal Instagram profiles, the brand’s new offering garners itself an unprecedented level of exposure. This time around, they’re making it all about you with the hashtag #MyCalvins.

We’ve always adored the clean simplicity of Calvin Klein underwear; it’s timeless, it’s neutral, and it makes you feel really damn good. In fact, it’s one of few brands left, where we’re happy to have their name displayed on the garment that we’re wearing. Long gone are the days when you’d be proud to show your allegiance to the likes of Abercrombie & Fitch with a logo-heavy sweatshirt.

Let’s take a look and see how they’re fronting this fresh new collection, photographed by Tyrone Lebon.

I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign… What do you do in yours?

A video posted by Kendall Jenner (@kendalljenner) on

i excel in #mycalvins

A photo posted by FKA twigs (@fkatwigs) on

I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign

A photo posted by Justin Bieber (@justinbieber) on

I am FREE. #mycalvins @calvinklein Tyrone Lebon 2016 global campaign

A photo posted by Abbey lee (@abbeylee) on