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Image / Fashion

Fashion Quick-Fire With Joana de Noronha


by Olivia Keating
04th Jun 2017
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With experience working for Diane von Furstenberg and Heidi Klein under her belt, Joana de Noronha is now’making her way to the frontline of fashion with the new dress line Borgo De Nor, who she founded with work partner Carmen Borgonovo. Here, she answers the Image quick-fire questions with Olivia Keating.


How would you describe your signature style??

Modern classic with a penchant for the odd printed pant.?For?night, I love a statement piece.

How does your wardrobe evolve as we move into summer??

More colour, print and dresses.

The item on your SS17 wish list? And why?

A Borgo de Nor dress because it’s exactly what I want to wear day or night in the summer.

Matilde asymmetric printed crepe de chine dress,??885;?Paloma printed cotton-gabardine maxi dress,??1,000;?Ines ruffled floral-print crepe de chine midi dress,??900; all Borgo De Nor at Browns Fashion. ?

How do you approach dressing for work in the heat??

Light, breezy pieces in cottons and silks.

Which labels do you rely on??

For denim, J Brand. J. Crew for basics and light cashmere, Isabel Marant for knits and tops, Gucci and Erdem for something special, and Marte Frisnes Jewellery for everyday.

Cashmere sweater, J.Crew, €310 at Net-A-Porter.?Acan cross neck print top, Isabel Marant, €72 at Brown Thomas.?Raquel gold-plated tassel cuff, Marte Frisnes,??193 at Matches Fashion.?Corsage-print silk crepe de chine trousers, Gucci, €890 at Matches Fashion.

What items do you always carry in your handbag?

An iPhone, a notebook, pocket money in three currencies (GBP, EUR and USD), lip balm by Rodin and perfume by By Redo.

1996 eau de parfum, €160 at By Redo. Lip balm, Rodin, €33 at Net-A-Porter.?

What’s your take on Irish design and designers such as JW Anderson, Simone Rocha and Richard Malone?

They are the new generation with a clear aesthetic. They have a new, fresh and interesting perspective.

JW Anderson, Simone Rocha, Richard Malone

Most stylish person you’ve ever met?

Bianca Jagger.

Bianca Jagger attends the Christian Dior show as part of the Paris Fashion Week Womenswear Fall/Winter 2017/2018 at Musee Rodin

Biggest fashion splurge?

A vintage Cartier watch.

Heels or flats?

Flats because I’m tall.

Costume or fine jewellery?

Costume.

Favourite place in the world is?

At home.

Beauty essentials?

Sunday Riley’s Good Genes Treatment for when I need a reboot, Charlotte Tilbury’s Magic Cream for everyday, Aesop for body care and Rodin lip bam.

Purifying facial cream cleanser, A’sop, €29 at Makers & Brothers.?Good Genes Treatment, Sunday Riley, €100 at Space NK.?Charlotte’s Magic Cream, Charlotte Tilbury, €90 for 50ml at Brown Thomas.?

Fitness regime?

Yoga, pilates and long walks with my boys.

Best book you’ve ever read??

The God of Small Things by Arundhati Roy.

The one piece that never goes out of fashion?

A shirtdress.