This beautiful lakeside cottage in Co Donegal is on the market for €250,000
This beautiful lakeside cottage in Co Donegal is on the market for €250,000

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Fancy a fixer-upper? Here are four cottages on the market for under €95,000
Fancy a fixer-upper? Here are four cottages on the market for under €95,000

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Festival fashion: Crocs, crochet and the unexpected rise of dryrobes

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Joe Alwyn’s voice in ‘Conversations with Friends’ is the new Connell’s chain
Joe Alwyn’s voice in ‘Conversations with Friends’ is the new Connell’s chain

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This charming wisteria-adorned cottage in Co Kerry is on the market for €239,000
This charming wisteria-adorned cottage in Co Kerry is on the market for €239,000

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This charming three-bedroom cottage in Donegal is on the market for €300,000
This charming three-bedroom cottage in Donegal is on the market for €300,000

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Dressing for your dream job interview, according to a fashion expert
Dressing for your dream job interview, according to a fashion expert

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This sweet country cottage with a picket fence and private garden is on the market for €310,000
This sweet country cottage with a picket fence and private garden is on the market...

Sarah Finnan

Image / Fashion

H&M Just Announced The Arrival Of Their Latest Brand: Welcome To The World, ‘Arket’


By Niamh ODonoghue
30th Mar 2017
H&M Just Announced The Arrival Of Their Latest Brand: Welcome To The World, ‘Arket’

They weren’t happy being named as the second most valuable brand in the world this year, or being?one of the first high-street brands to establish a gender-neutral range of clothing – no. They just HAD to go and start yet another (what’s inevitably going to be successful) clothing company, didn’t they!?

Fast fashion giant H&M – whose roots are in Sweeden – announced the arrival of their latest lovechild called ‘Arket’, and we’re already anticipating the dreamy aesthetic and kitted out concept store it’s set to be. The retailer will be a “modern-day market that will offer essential products for men, women, children and home,” said the company in an official statement.

According to industry insider Business Of Fashion, Arket?will sell its own products alongside a selection products from non-H&M brands?and will be priced slightly higher than that of the group’s core H&M brand. At its core, Arket is set to be “timeless, crisp” with “quality and warmth” says?Ulrika Bernhardtz, Arket’s creative director; which is good news if you’re a stickler for good quality – like us. It’s certainly not a bad brand DNA to have from the outset.

Arket joins H&M’s existing brand portfolio, which includes & Other Stories, Cheap Monday, COS, Monki, and Weekday, as well as its flagship H&M brand.

Giving the fashion economic climate, it seems perplexing that such a hugely successful brand would heavily invest in another fashion venture. But maybe it’s a sign of good things to come for the fashion industry, or maybe the money makers are getting bored of making money

The brand’s first retail store will open on London’s Regents Street?in late summer or early autumn of this year. We can already anticipate the overnight queues.

Oh, and in case you’re wondering, the name Arket means ‘sheet of paper? in Swedish.

…how Scandi..