Healthy, easy breakfast: Oat and berry breakfast bars
Healthy, easy breakfast: Oat and berry breakfast bars

Meg Walker

This Irish company allows you to ‘hack’ your Ikea kitchen with a bespoke design
This Irish company allows you to ‘hack’ your Ikea kitchen with a bespoke design

Megan Burns

Social Pictures: Our very own New Year, New Home Habits event with Homesense Cork
Social Pictures: Our very own New Year, New Home Habits event with Homesense Cork

Sarah Gill

Why you should ‘say yes’ to a pre-loved wedding dress (and where to buy one!)
Why you should ‘say yes’ to a pre-loved wedding dress (and where to buy one!)

Sarah Finnan

Tips to tackle the mess in your kids’ room, from Orla Neligan
Tips to tackle the mess in your kids’ room, from Orla Neligan

IMAGE Interiors & Living

Scared of red lipstick? Here’s how to work your way up to the perfect red pout
Scared of red lipstick? Here’s how to work your way up to the perfect red...

Hannah Hillyer

Inside this incredible contemporary lakeside home in Co Cavan
Inside this incredible contemporary lakeside home in Co Cavan

IMAGE Interiors & Living

February 01: Today’s top stories in 60 seconds
February 01: Today’s top stories in 60 seconds

Sarah Finnan

This cute country cottage with idyllic grounds filled with flowers is now on the market for €220,000
This cute country cottage with idyllic grounds filled with flowers is now on the market...

Sarah Gill

‘There’s a large lie floating around that all women are built with this innate longing to mother’
‘There’s a large lie floating around that all women are built with this innate longing...

Amanda Cassidy

Image / Style / Fashion

H&M Conscious AW20: Every piece from the beautiful upcoming collection


By Erin Lindsay
19th Nov 2020
H&M Conscious AW20: Every piece from the beautiful upcoming collection

The new collection drops on December 1


As one of the high street’s most prestigious sustainability-focused collections, H&M’s Conscious Collections have a lot to live up to. Previous seasons have seen the Scandi high street store dabble in vibrant summer hues, warm winter tailoring and dynamic silhouettes – almost all in sustainably sourced materials – and for their AW20 collection, they have truly outdone themselves.

H&M’s AW20 Conscious collection is an ode to glamour – something we’ve all been missing in our time spent in tracksuit bottoms and old jumpers. From colour palette to the mix and match of sumptuous textures, H&M again convinces us of the benefits of indulging in fashion, indulging in what makes us feel like we can take on the world (even if we have to wait a few months).

Opulent floor-length gowns; swatches of taffeta to wrap yourself in (instead of the fleecy blanket on the couch); inspired, multi-functional accessories to achieve a different look with each wear. This is dressing up at its most luxurious, its most spirited. It’s about having fun with fashion, at a time when it has been largely reduced to its base practicality. This collection rails against that notion, and it’s certainly welcomed – by myself, and, I suspect, many others.

And of course, as it is a Conscious collection, the line focuses on creating this mood with sustainability in mind. H&M itself bills it as “creating beauty from waste” – almost every piece in both the women’s and men’s collection is crafted from a material that would have otherwise gone to waste. H&M are using a brand new process, launching with this collection, called Agraloop Hemp Biofibre, which converts food crop waste into a new natural fibre – in this case, oil-seed hemp. Whether its recycled cotton and polyester, down to the prints themselves, inspired by ageing wallpaper, the entire collection holds making the old into new in mind.

The H&M AW20 Conscious Collection drops online on December 1st, and we’re already mentally adding it to our baskets.

Jacket and brooch, €119

 

Cropped silk-blend blazer, €99.99

 

Lyocell-blend blouse, €69.99

 

Jacquard-patterned shirt, €79.99

 

Tailored silk-blend trousers, €99.99

 

Jacquard-patterned trousers, €99.99

 

Fabric flower-covered dress, €249

 

Patterned wrap dress, €129

 

Draped one-shoulder dress, €79.99

 

Lyocell-blend dress, €119

 

Off-the-shoulder dress, €159

 

Tulle dress, €219

 

Short velvet dress, €99.99

 

Cropped silk-blend bolero top, €99.99

 

Jacquard-patterned top, €119

 

Sequined bustier, €99.99

 

Flower-brooch T-shirt, €34.99

 

Multifunctional boots, €119

 

Sunglasses, €39.99

 

Short necklace, €27.99

 

Rose-shaped shoe clips, €22.99

 

Multifunctional earrings, €27.99

 

Linked-ring necklace, €39.99

 

Rhinestone-detail necklace, €59.99

 

Linked-ring clip earrings, €27.99

 

Multifunctional clip earrings, €22.99

 

Multifunctional waist belt, €49.99

 

Chain-link shoe clips, €22.99