The ultimate gift guide for a whiskey lover
The ultimate gift guide for a whiskey lover

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Social Pictures: The IMAGE Business Club Christmas party

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An extensive renovation opened up this compact Dublin 4 home
An extensive renovation opened up this compact Dublin 4 home

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Let’s party! From glassware to napkins, everything you need to host this festive season

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How to wrap oddly shaped Christmas gifts, and some common pitfalls to avoid
How to wrap oddly shaped Christmas gifts, and some common pitfalls to avoid

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Like Carrie Bradshaw, Nicki Hoyne knows shoes
Like Carrie Bradshaw, Nicki Hoyne knows shoes

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This Edwardian Belfast home balances its history with a contemporary edge
This Edwardian Belfast home balances its history with a contemporary edge

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My Life in Culture: CEO of Dublinia Heather Dowling Wade
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Image / Fashion
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Here’s why H&M will solve your summer wardrobe woes

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By IMAGE
27th May 2018
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Here’s why H&M will solve your summer wardrobe woes

My favourite memories are of my family and I holidaying in our far-too-small-for-a-big-family caravan. We would pack up the car and pile our belongings into the back of our temporary summer digs and get on the open road. Our favourite spots to hit were Achill Island, Lough Key Forest Park in Roscommon and whatever county the Fleadh was invading that year. Wardrobe options consisted of hand-knit Arran jumpers, Wellington boots of varying lengths and plenty of spare socks for the inevitability of cold, wet feet.

Now that I’m older, my summer holiday wardrobe needs a bit more attention (as do my accommodation choices!), which is why I’ve found H&M to be the best solution for creating a stylish statement summer wardrobe that’s tailored to my personality.

Digital leader Niamh wears long floral skirt, €39.99, only available in-store. Yellow T-shirt, €9.99 powder pink mules, €19.99, crossbody bag, €14.99, denim jacket, €49.99, sunglasses €9.99, necklace, €9.99, neck scarf, €7.99

This year, I’m heading to the beautiful Blessington lakes for a weekend of reconnecting with nature and old friends, and I need a wardrobe that will reflect the activities I plan to do during the daytime, from kayaking, mountain biking and abseiling to boutique-hunting, foraging and baking. But I love to dress up in the evening and plan to dine al fresco with friends, so I need suitable outfits for that, too.

Yellow t-shirt, €9.99 at hm.com

Yellow t-shirt, €9.99 at hm.com

After an afternoon of adventuring on the water, I want something that’s going to make me feel pretty and feminine. This long floral skirt is super soft and elegant, and the button-down detailing means its easy to layer over shorts, jeans or leggings. The bright pop of colour provided by this yellow cotton T-shirt really compliments the busyness of the skirt, while the embellished denim jacket ties the whole ensemble together and will be ideal for chilly summer evenings. A lightweight crossbody bag is perfect for evening wear. I personalised mine by wrapping a pretty neck-tie around the strap. It ties together the colours of the skirt beautifully.

denim jacket, €49.99, neck scarf, €7.99, crossbody bag, €14.99

denim jacket, €49.99, neck scarf, €7.99, crossbody bag, €14.99

I prefer one-pieces to bikinis and H&M always has a great selection to choose from. I love that this khaki swimsuit with lacing can easily be worn with a pair of jeans or shorts and statement earrings for a summer-time evening look. I like to bring a selection of sandals on holiday that are comfortable and easy to wear.

Swimsuit with lacing, €22.99 at hm.com

These pretty, lightweight sliders are exactly what I’m looking for: the oversized bow adds additional glamour, making them perfect for transitioning from day to night.

Slides with a bow, €19.99 at hm.com

Slides with a bow, €19.99 at hm.com