This Clontarf home was reconfigured to streamline the layout and maximise its views
This Clontarf home was reconfigured to streamline the layout and maximise its views

Megan Burns

6 classic movies worth watching over Easter
6 classic movies worth watching over Easter

Jennifer McShane

The friend zone: How to navigate finding friends as an adult
The friend zone: How to navigate finding friends as an adult

Sarah Gill

Supper Club: Fearne Cotton’s haddock burrito, punchy salsa and homemade guacamole
Supper Club: Fearne Cotton’s haddock burrito, punchy salsa and homemade guacamole

Meg Walker

New life has been breathed into this Victorian Portobello home thanks to a revamp that’s full of personality
New life has been breathed into this Victorian Portobello home thanks to a revamp that’s...

Megan Burns

This rustic four-bedroom home in Westport is on the market for €449,000
This rustic four-bedroom home in Westport is on the market for €449,000

Sarah Finnan

My Career: Archivist at Guinness Eibhlin Colgan
My Career: Archivist at Guinness Eibhlin Colgan

Sarah Finnan

Irish visual artist Ciara O’Connor on using embroidery to explore women’s lives
Irish visual artist Ciara O’Connor on using embroidery to explore women’s lives

Nathalie Marquez Courtney

How an interior stylist turned this period Cork apartment into a quietly luxurious home
How an interior stylist turned this period Cork apartment into a quietly luxurious home

IMAGE Interiors & Living

This picturesque, split-level home in Delgany is on the market for €995,000
This picturesque, split-level home in Delgany is on the market for €995,000

Sarah Finnan

Image / Fashion

Here Is Emma Roberts? Unretouched Ad Campaign


By Jennifer McShane
30th Aug 2015
Here Is Emma Roberts? Unretouched Ad Campaign

Just last weekend, we spoke about American Horror Story actress Emma Roberts, and her new fashion collaboration with American Eagle’s Aerie – a brand who for the past two years have vowed to keep all their models and ad campaigns Photoshop-free. She is their first celebrity ambassador to agree to get photographed for their fall campaign, with the promise that none of the shots will be touched up or enhanced in any way.

We had a sneak peek at them, but now a few of the photographs have been released:

gallery-1440508619-screen-shot-2015-08-25-at-91212-am 1440508559-screen-shot-2015-08-25-at-91141-am 1440508442-screen-shot-2015-08-25-at-91152-am (1) gallery-1440508369-screen-shot-2015-08-25-at-91223-am

Roberts had this to say about her decision to be a part of the #AerieREAL project: ?It’s important for me to be a part of this, because I see how hard it is for girls my sister’s age (she’s 14) with social media, and feeling like they need to look a certain way. I want to promote the idea that it’s okay to look like yourself – you don’t have to Photoshop your Instagrams!?

?I hope girls feel good knowing that when you see these supposedly ?perfect? people in movies or ads, that’s not real. The way actors and celebrities are presented can be so unrealistic, and I wanted to put myself out there in a different way,? Roberts said.

While the pictures are beautiful, and it is an undoubtedly positive move aimed at promoting natural beauty and being yourself, the brand has come under criticism for choosing Roberts as an ambassador. The actress is in the younger age bracket and looks flawless as it is (we reckon minimum retouching would be needed on her shots), so a few have said that it isn’t a broad representation for women in terms of diversity – particularly as Aerie’s very first #AerieREAL ad campaign featured a plus-size model. But as a Hollywood A-lister, Roberts? decision to pose for unretouched photos makes just as much of a statement (much like model Madeline Stuart?taking part in Fashion Week) and this should be ideal?for sending a body-positive message to?young girls.

The fashion group has taken a confident step forward (though the industry still has a long way to go), and they have plenty of time to vary the diversity of their ambassadors. Let’s hope we see this in the near future.

Via Huffington Post