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Image / Fashion

Has Gucci Just Shot Its First All-Black Campaign?

by Niamh ODonoghue
31st Jan 2017

Gucci has teased fans by releasing snaps of their upcoming campaign, and it looks like the Italian company has made history in the process, too.

Hold up. Gucci – who has in the past been heavily criticised for its lack of diversity in casting – has released what looks like audition tapes for its Pre-Fall’17 campaign, which looks set to feature an all-black cast.

The audition clips appeared late last week on Gucci’s Instagram and show?nine beautiful dark-skinned Gucci hopefuls at the London casting call. Each told the camera his or her name and “spirit animal” (hinting that we might see a mirror collection of the AW17 collection which featured animal print heavily) before demonstrating their ability to dance.


A reminder of the Gucci autumn/winter 2017 collection

Back in November Casting?Director James Scully was given a standing ovation after noting the?lack of diversity, the abuse and racial discrimination in the modelling industry. But if these Gucci rumours are true, the move will be a dramatic shift by the Italian label. It will be the first time in history that it has chosen an all-black cast. It would certainly be a positive reaction in the changing fashion market.

Alessandro Michele may have been a surprise choice for Gucci, but he’s certainly exercising and exploring his limits while acting as creative director, and this campaign has the potential to be a real game-changer. The full campaign, which is currently in production, will break in April.


Gucci’s potential all-black cast