Add some colour to your living room with these punchy cushion designs
Add some colour to your living room with these punchy cushion designs

Megan Burns

Five perfect matte lipsticks that your mask won’t budge
Five perfect matte lipsticks that your mask won’t budge

Holly O'Neill

Slightly Christmassy movies that are totally acceptable to watch before Halloween
Slightly Christmassy movies that are totally acceptable to watch before Halloween

Lauren Heskin

This Glenageary home with a charming double-height extension is on the market for €1.875 million
This Glenageary home with a charming double-height extension is on the market for €1.875 million

Megan Burns

Surrogacy: ‘As soon as I lay a foot on Irish soil I become a legal stranger to my son’
Surrogacy: ‘As soon as I lay a foot on Irish soil I become a legal...

Amanda Cassidy

Cuffing season is upon and singletons need to know what to look out for
Cuffing season is upon and singletons need to know what to look out for

Christina McLoughlin

Children are becoming less resilient and it is because of our parenting style
Children are becoming less resilient and it is because of our parenting style

Amanda Cassidy

These 4 Sofia Coppola films are the dreamy escapism we need right now
These 4 Sofia Coppola films are the dreamy escapism we need right now

Jennifer McShane

Am I supposed to feel joy over a PowerPoint presentation?
Am I supposed to feel joy over a PowerPoint presentation?

Esther O'Moore Donohoe

Nowstalgia: beauty’s most forward-thinking trend? Looking back
Nowstalgia: beauty’s most forward-thinking trend? Looking back

Holly O'Neill

Image / Fashion

Denim Brands To Know About Now


by Marie Kelly
29th Apr 2017
Denim Brands To Know About Now

There’s nothing more exciting than finding a new denim brand that makes you feel like the very best version of yourself (and really, that’s the magic of denim). Here are a few labels on my radar right now.

Hiut Denim

Irish designer Natalie B Coleman drew my attention to this British denim brand, which offers just two fits, a low-waist skinny and a high-waist skinny; one denim, which is stretch; and one tech fabric for the more active among us. They claim to “make the best jeans we can, not the most jeans we can.” So the online retailer has a curated selection of denim on its website, which includes these girlfriend jeans, which I love. Perfect for that casual, laid-back cool we all try?to achieve in summer, they hang low on the hips and skim rather than smother your silhouette.

Girlfriend jeans, €172 at hiutdenim.co.uk

Sezane

French brand Sezane claims to offer the finest fabrics and best craftsmanship. The jeans on its website look to be very much made for grown-up women, with shape to their silhouette, rather than for willowy youngsters. These Mom jeans (one of the styles of this season) have a high-waist to create an hourglass silhouette and they are supposed to flatten the tummy and slim the thighs. They come in a mid-blue and dark-blue wash. I?always think a dark wash is more slimming.

Mom jeans, €95 at sezane.com?

Reformation

I’ve become a big fan of ethical retailer Reformation over the past year because it in no way compromises on style in order to achieve its ethical aims. IMAGE Magazine recently featured comedian Aisling Bea on its cover, and something she said about ethical clothing in that interview really resonated with me. “It’s just about trying. If we all tried, imagine what we could achieve.” Imagine. Well, labels like Reformation make it easy to do so. I love these retro cropped flares.

Mid cropped flares, €117 at thereformation.com

Re/Done Levi’s

If you have even one retro bone in your body, you’ll love these reworked vintage Levi’s 501s. Re/Done Levi’s founders Sean Baron and Jamie Mazur rework original pieces to create a one-of-a-kind trouser. They describe their customer as “a woman who is confident, classic, but never trying too hard.” Given that bootcut jeans are coming back for AW17, these are really hitting the mark right now.

The Elsa, €302 at shopredone.com

For more savvy styling ideas and expert tips on how to shop and wear denim now, check out the May issue of IMAGE Magazine, on sale now.

Also Read

Denim Brands To Know About Now
FASHION
The best street style from New York Fashion Week

By Holly O'Neill

Denim Brands To Know About Now
FASHION
Why September dressing makes me feel like my sartorial self

I’m in full September dressing mode. There’s no sartorial summer hangover for me. Last weekend, I boxed up my open-toe...

By Marie Kelly

Denim Brands To Know About Now
FASHION
Let’s tax the uninventive Met Gala outfits instead

If I were Anna Wintour, I would simply no longer invite anyone who didn’t stick to my Met Gala theme.The...

By Holly O'Neill

Denim Brands To Know About Now
FASHION, OFF THE CUFF
The most iconic Met Gala gowns through the years

With the Met Gala mere minutes away, take a walk back through memory Met steps with these iconic gowns.  The...

By Jennifer McShane

Denim Brands To Know About Now
FASHION
Ask a stylist: how to conquer tonal dressing

Need guidance on your new back-to-work wardrobe? Want tips on what to wear to a winter wedding or advice on...

By Holly O'Neill

Denim Brands To Know About Now
FASHION, OFF THE CUFF
This one classic top is going to transform your winter wardrobe

Groundbreaking it ain’t, but the roll-necks versatility could make it your winter wardrobe transformer. There’s one item in your wardrobe...

By Holly O'Neill

Denim Brands To Know About Now
FASHION
10 of Meghan Markle’s all-time best royal looks

The Duchess of Sussex’s status as one of the world’s biggest influencers has been cemented by statistics from global fashion...

By Jennifer McShane