‘My uterus is out’: Amy Schumer just underwent major endometriosis surgery
‘My uterus is out’: Amy Schumer just underwent major endometriosis surgery

Sarah Finnan

The cosmic future of Bennifer Again-ifer
The cosmic future of Bennifer Again-ifer

Clarisse Monahan

The Emmys 2021: And the winners are…
The Emmys 2021: And the winners are…

Lauren Heskin

How to face the end of days when everything is overwhelmingly terrible
How to face the end of days when everything is overwhelmingly terrible

Jessie Collins

Here are our favourite dog-friendly hotels in Ireland for every budget
Here are our favourite dog-friendly hotels in Ireland for every budget

Megan Burns

A beginner’s guide to: Starlight kayaking on Ireland’s glow-in-the-dark lake
A beginner’s guide to: Starlight kayaking on Ireland’s glow-in-the-dark lake

Geraldine Carton

This house in Myrtleville, Co Cork with spectacular sea views is on the market for €850,000
This house in Myrtleville, Co Cork with spectacular sea views is on the market for...

Megan Burns

Does astrology affect our dreams and other things we’ve always wanted to know
Does astrology affect our dreams and other things we’ve always wanted to know

Sarah Finnan

Life-changing stories: ‘I went from being suicidal to becoming a Samaritans volunteer’
Life-changing stories: ‘I went from being suicidal to becoming a Samaritans volunteer’

Amanda Cassidy

8 engrossing Netflix picks worth starting this weekend
8 engrossing Netflix picks worth starting this weekend

Jennifer McShane

Image / Fashion

Caitlyn Jenner Is The New Face Of H&M


by Jennifer McShane
11th Mar 2016

speaks onstage during the 'I Am Cait' panel discussion at the NBCUniversal portion of the 2015 Winter TCA Tou at Langham Hotel on January 14, 2016 in Pasadena, California.

blank

Following the news that Caitlyn Jenner landed her first MAC campaign, the transgender activist is moving swiftly onto fashion and, following in the footsteps of Beyonc? and Katy Perry, is the newest ‘face’ of H&M.

The 66-year-old Olympic gold medalist announced that she is working with H&M on a sportswear project via her Instagram today.

A spokesperson for H&M said it was important for them to embrace the diversity in the fashion world:??For H&M it is important to show diversity and a range of personalities in everything we do. We have picked?Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible – in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief.”

Backstage with @hm. Can’t wait to show you more of this inspiring and amazing campaign! #StayTuned #HMSport

A photo posted by Caitlyn Jenner (@caitlynjenner) on

 

The move shouldn’t come as too big a surprise, as the Swedish brand have been praised for being one of few at the forefront of promoting diversity within the industry over the past few months in particular.

In October, H&M enlisted a woman who wears a hijab to feature in a campaign.?Also, last year,?H&M’s sister brand & Other Stories (landing on our shores very soon) unveiled a campaign that featured trans models, shot by trans photographer, Amos Mac.

Earlier in the week trans models, Andreja Pejic and Hari Nef walked the H&M Studio runway show at Paris Fashion Week, as well as Sports Illustrated cover girl Ashley Graham.

Jenner’s daughter, model Kendall Jenner, has also had a long association with the retailer.

Jenner’s full campaign is expected to be unveiled in the coming weeks.

Also Read

blank
FASHION, SHOPPING
Ireland’s most stylish women on their summer wishlist buys

The insider intel on what Ireland’s most stylish women are adding to their summer wardrobes.

By Holly O'Neill

Proenza Schouler x Birkenstock
FASHION, SHOPPING
Proenza Schouler x Birkenstock are back with a second collaboration

Proenza Schouler and Birkenstock are back for an encore.Fashion’s three current obsessions are thus; old recycled as new (flares, low...

By Holly O'Neill

blank
FASHION
Why September dressing makes me feel like my sartorial self

I’m in full September dressing mode. There’s no sartorial summer hangover for me. Last weekend, I boxed up my open-toe...

By Marie Kelly

blank
FASHION
My life as a fashion buyer –the glamour and the grit

Abbi Gilbourne on what actually happens in fashion…darling. “Ten is a seminal age. You begin to think about grown-up lives...

By Abbi Gilbourne

Copenhagen Fashion Week
FASHION
The best street style at Copenhagen Fashion Week

Copenhagen Fashion Week has begun and the three-day long Scandi event’s street style is cool as ever. From rubber boots...

By Holly O'Neill

Coops the Label
FASHION
Coops the Label: The beautiful new intimates line to rival that of Kim K

Joanna Cooper has just launched her own intimates line, with Coops the Label officially available to shop online as of...

By Sarah Finnan

blank
FASHION, SHOPPING
What Marianne Smyth, aka @smythsisters, is buying now

Meet IMAGE.ie's new fashion columnist, Marianne Smyth, aka @smythsisters.

By Holly O'Neill