Here’s what your star sign says about your personality
Here’s what your star sign says about your personality

Grace McGettigan

The weekend shopping fix: rattan plant pots, glowy make-up tints and more
The weekend shopping fix: rattan plant pots, glowy make-up tints and more

Holly O'Neill

In safeguarding the future of ‘promising young men’, we sacrifice women
In safeguarding the future of ‘promising young men’, we sacrifice women

Holly O'Neill

6 etiquette tips to think about if you’re planning or attending a wedding in 2021
6 etiquette tips to think about if you’re planning or attending a wedding in 2021

Jennifer McShane

Chic tableware under €20 for everyone eyeing up open-shelving in their kitchen
Chic tableware under €20 for everyone eyeing up open-shelving in their kitchen

Megan Burns

This striking home in Marino Park, Blackrock, in of the market for €1.85 million
This striking home in Marino Park, Blackrock, in of the market for €1.85 million

Lauren Heskin

‘I slept with my sister’s husband and feel awful’
‘I slept with my sister’s husband and feel awful’

Rhona Mcauliffe

Image / Fashion

Ivy Park: Beyonce’s Fab New Sports Brand


by IMAGE
31st Mar 2016
blank

Ivy Park is a brand name with which you should get comfortable. It’s about to become the most covetable, hottest sportswear brand to be seen on every beach from Miami to Ibiza. Why? Because Beyonce’s the brains behind it, of course. After a failed attempt at fashion with the House of Dereon, the queen is back in business with her latest sartorial offering. The hugely successful businesswoman and artist shared the news of her collection on her Instagram, where she can be seen sporting a branded one-piece. Needless to say, she looks incredible and with pieces like this, we will too.

@weareivypark

A photo posted by Beyonc? (@beyonce) on

Within this 200-piece collection fans can look forward to everything from footwear to accessories, work-out clothing, dance clothing and more. For the first release of Ivy Park, Bey has teamed up with none other than Sir Philip Green, who certainly knows a thing or two about appealing to the masses (he’s the big Daddy behind Topshop).

In a promotional video for the brand, Beyonce lets fans in a little closer than they might have expected. She talks vulnerability, fear, strength and the ‘park’ that helped make her who she is. It’s an empowering concept and one that’s sure to work.

Beehive obsessives will be able to shop the looks at Topshop, Nordstrom, Zalando, Net-A-Porter, Selfridges, JD Sports, to name a few.

Speaking about the sure-to-sell-out collection, Beyonce says:

‘Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand.
‘When I’m working and rehearsing, I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.’

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

Also Read

pyjamas as clothes
FASHION
Get in, we’re going shopping: Laura Whitmore makes a convincing case in favour of the pyjamas-as-clothes debate

Pyjamas as actual clothes? Count us in. As Laura Whitmore...

By Sarah Finnan

Normal People
FASHION
‘Normal People’ one year on: How the TV show influenced pandemic fashion (and not just the GAA shorts)

‘Normal People’ celebrated its one-year anniversary yesterday which prompted us...

By Sarah Finnan

blank
FASHION, SHOPPING
Denim Daze: shop the shoot from the new issue of IMAGE

Long-awaited brighter days call for a refresh of our perennial favourite – denim. As we head out into the spring sunshine, our mood this season is ready to play, with sporty silhouettes and a relaxed vibe.

By Holly O'Neill

blank
FASHION, BEAUTY, SHOPPING
The weekend shopping fix: hair heroes, happy t-shirts and luxe candles

By Holly O'Neill

blank
premium PARENTHOOD, FASHION
‘As creative director of my children’s wardrobe, is it ok to spend €100 on a baby’s jumper?!’

The opportunities to engage your children as well-dressed props are infinite. Tell us one parent who hasn’t melted over a mini baby pumpkin costume or a pair of tiny Adidas Stan Smiths. We'll wait.

By Jennie McGinn

Fashion Week
FASHION, OFF THE CUFF
What does the future of Fashion Week look like?

New York Fashion has just ended. Did you even know it was happening this year? NYC-based fashion editor Freya Drohan reports on the state of runway in 2021.

By Freya Drohan

blank
FASHION, SHOPPING
Moodboosting fashion to get you through an endless March

By Holly O'Neill