The psychology of the fast-fashion high
The psychology of the fast-fashion high

Sarah Finnan

8 engrossing Netflix picks worth watching this weekend
8 engrossing Netflix picks worth watching this weekend

Jennifer McShane

15 summery cushions from Irish shops to freshen up your living room
15 summery cushions from Irish shops to freshen up your living room

Megan Burns

How to have a constructive conversation with your vaccine-hesitant loved one
How to have a constructive conversation with your vaccine-hesitant loved one

Lauren Heskin

Inside a tiny Limerick cottage transformed by its architect owner
Inside a tiny Limerick cottage transformed by its architect owner

Lauren Heskin

This woman created her own sustainable candles during lockdown
This woman created her own sustainable candles during lockdown

Jennifer McShane

Exhausted with unexplained pain? You could have haemochromatosis
Exhausted with unexplained pain? You could have haemochromatosis

Grace McGettigan

Image / Fashion

Advanced Style: These Women Have It, Do You?


by Niamh ODonoghue
31st May 2016
blank
blank
blank
blank
blank
blankSee More Photos
blank
blank
blank
blank
blank

When I was younger I was told that anyone can be fashionable, but real style comes with age. No-one has ever resonated that message more clearly than blogger Ari Seth Cohen. What started as a small passion project for Cohen has now become a worldwide cult for the world’s most exceptionally-stylish older ladies.?

BOOK

Established in 2008, Advanced Style started as a small personal blog when Cohen – who was always transfixed with his grandmother and her own personal style – moved to New York to pursue work. There, he found a connection with New York’s many incredible and delectable fashion-forward women. Cohens main goal was to capture examples of ?advance style? from what he calls the ?accidentally stylish? women in the city.?Advanced Style showcases not only these women and their incandescent allure, but their sparkling and sweet personalities, and their inspiring lust for life.

Media Bias

Little did Cohen know what kind of profound impact he would have on older women worldwide, and the revolution he would initiate in the fashion industry. It’s no secret that the fashion industry consciously churns out younger models and consistently targets a young audience to spend extravagantly. However, as aptly pointed out by world-renowned designer and longtime fashion collector Iris Apfel in The Telegraph, the fashion industry knows that young people can’t afford the absurd prices and are targeting the wrong community; which ultimately’singles out anyone that isn’t in the direct market (i.e older women):

?They make these dresses on 16-year-old bodies that can be purchased by women over 65/75 – those are the women in our country anyhow with the spendable income and the time and money to go shopping and they want to buy beautiful things, but it’s very hard to find things that are suitable for them. It doesn’t make any sense?;’says Apfel.

iris-apfel

At 94, this incredible woman (and a true fashion icon) continues to grace prestigious magazine covers.?The fashion industry is so hooked by skinniness and youthfulness that it has forgotten how wonderfully diverse the world actually is. Through the influence of Cohen’s Advanced Style, and in a high-fashion first,?French fashion house Lanvin cast two of the featured older women – one of which is legally blind – from Cohen’s blog for their Autumn Winter 2012 campaign.?In an industry so plagued with insipidity, it was fresh of breath air.

lanvin_old1

What’s even’more fascinating about the women featured in this project is that they have an incredible urge to create and re-imagine their clothes, as opposed to modern generations of fashion fans who splurge on a piece of clothing that might only be deemed ‘on trend’ for a few weeks.?One woman identifies her body as an unfinished piece of art, but that she feels complete when she has a complete outfit on. Then there’s the other woman who creates her fake eye lashes using her own hair, and the other woman who only shops in second-hand stores and manages to find wonderful treasure.

A book deal inevitably came for Cohen and his much-loved NYC characters; as did TV appearances, and an award-winning documentary (which is available on Netflix). This year, Cohen has returned with a new book titled ‘Older, Wiser Advanced Style‘; which also explores the fascinating world of ?fashionable men in the bustling metropolitan city. Advanced Style makes it clear to see that fashion is an art form to the people featured in his project, and is a way of life for many! We should start listening to our elders a bit more often; we could learn a thing or two. Check out our gallery to see some of Cohen’s delectable gang of fashion queens.?As a twenty-something year old, I can only hope that one day I will be as fascinating and beautiful as these women are.

Also Read

blank
FASHION, SHOPPING, SUSTAINABLE STYLE
5 vegan, eco-conscious trainer brands to switch to

Make the swap with these eco-conscious trainer brands that never...

By Erin Lindsay

second-hand designer bags Ireland
FASHION, SUSTAINABLE STYLE
The best Irish shops to buy pre-loved designer bags online

Buying second-hand is a more sustainable and affordable way to shop designer handbags, so with stores remaining shut for the moment, thankfully there are trusted retailers offering great options online.

By Megan Burns

blank
FASHION
Meet Irishwoman Carmel Snow, the Anna Wintour of the 1930s

From the IMAGE Annual, Rose Mary Roche looks back on...

By IMAGE

stretchy trousers
FASHION, SHOPPING
Transitional trousers: 20 comfy pants to help you break up with your leggings

By Victoria G. L. Brunton

blank
FASHION, BEAUTY, SHOPPING
The weekend shopping fix: dopamine dressing and beauty that gives back

IMAGE.ie’s picks of the best buys of the week.

By Holly O'Neill

blank
FASHION
Queens of Archive is the sustainable fashion brand with great dresses you need to know

Queens of Archive is a new fashion brand with gorgeous...

By Edaein OConnell

pyjamas as clothes
FASHION
Get in, we’re going shopping: Laura Whitmore makes a convincing case in favour of the pyjamas-as-clothes debate

Pyjamas as actual clothes? Count us in. As Laura Whitmore...

By Sarah Finnan