5 street style looks for effortless cool

Why has street style become such a phenomenon? Because it provides us with “real life” examples of women who achieve effortless cool every day. Be inspired by these five street style stars who look achingly chic and enduringly cool.

How to wear black in summer? Fashion editor Giovanna Battaglia works this Celine bare back knit dress to perfection. Flat snakeskin shoes and an unfussy updo underplay the sexy cold-shoulder cut and backless detail, transforming it into the perfect summer day dress.

Athleisure hits just the right laid-back vibe we all love to sport in summer. But this clever outfit is elevated beyond a mere sports-inspired ensemble by clever use of fabrics and colours. The pretty pastel shade of the traditionally utilitarian bomber jacket adds an unexpected dose of femininity, while the silk camisole worn over loose-fitting tracksuit-style trousers adds polish and a touch of sex appeal.

If sophistication is your sartorial calling card, this tailored two-piece is just the thing. The kimono-style wrap is smart but somewhat fluid, so perfect for wearing in warm weather, while the turn-up hem on the cropped trousers is an extra-smart detail that’s perfect for summer workwear. Layering tones of cream and vanilla looks really stylish, while the burgundy boots add depth, balancing out the navy top-half of the jacket.

Knitted dresses have been a thing for the past couple of seasons so take note of Jo Ellison’s chic ensemble. This style-setter wears her knitted dress as she would an oversized sweater, throwing it over turned-up jeans and white trainers. Understated and fabulous.

I love the juxtaposition of a casual white T-shirt and a pretty belted dress. Full skirts and heels (especially when they’re floral) can look overly fussy, but a T-shirt and chunky necklace ups the effortless cool factor hugely here.