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Image / Beauty

Wine not! The haircare inspired by your favourite tipple

by Aisling Keenan
09th Dec 2019

Wine is synonymous with relaxation, and so it was only a matter of time before that form of self-care combined with hair care. Unwined is the new hair range by Hask that I’m confused by impressed by…

I don’t drink alcohol, but if I did, I feel like I’d truly savour a good, Friday evening glass of vino. I would have it decanted and airing, or whatever fancy people do. I’d have cheese that goes well with it. I’d swill it around the glass to get the surface area increased so I could, ya know, REALLY smell it.

Yes, if I was a wine drinker, I would go all in. But alas, I’m not. But when a wine-inspired hair collection arrived to me, I was intrigued if not confused – is wine good for hair? Well, no. Not actual wine. But, as you’ll see, lots of what’s contained in wine is…

Wine and shine

This shine-focused branch of the Hask haircare collection is infused with wine extract (full of antioxidants), resveratrol (found in the skin of grapes) and grape seed oil. That sounds like wine to me? Grape seed oil is known for its ability to smooth and fight frizz, and after one use my hair was markedly softer than usual – although that’s not my priority when it comes to shampoo. Volume is what I want, and this didn’t give much, but that’s more my own hair’s fault.

You can use this on any hair type, and thanks to fruit extracts like lemon, pear, apple and melon, your hair genuinely looks glossy after use. Even blonde hair like mine, which is virtually impossible to inject shine into.


Unwined by Hask White Wine Inspired Shine Enhancing Shampoo and Conditioner

€8.95 each, from McCauleys, Careplus, Shaws Department Stores  and selected pharmacies nationwide.

Red a-head

Meanwhile, over here repairing as though its life depended on it – the red wine-inspired Repair collection. Again, the antioxidants and reservatrol do their thing, but this time there’s fruit extracts that give nourishment and strength, repairing dry and brittle strands. I used this every second day for two weeks and I noticed I didn’t feel like I HAD to use a ghd to smooth out my ends, but that it didn’t weigh my hair down or soften it to the point of no return either. I like that result.

If you’re into having your hair smell delicious, this one is divine. Ingredients like pomegranate, plum and black cherry waft gloriously fruity gusts as you walk.



Unwined by Hask Red Wine Inspired Repairing Shampoo and Conditioner

€8.95 each, from McCauleys, Careplus, Shaws Department Stores  and selected pharmacies nationwide.

As an aside, for those of you who are being ingredient-conscious, Unwined is free from sulfates, parabens, phthalates, gluten, drying alcohol and artificial colours.

Read more: Four nourishing hair masks to help bring your hair back to life

Read more: My hair played ball for the first time all year because of this Kevin Murphy gem

Read more: New gen hair masks – which ones are worth the spend?

Photo from Unsplash

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