Inside a house conversion brimming with Scandi-Galwegian chic
Inside a house conversion brimming with Scandi-Galwegian chic

IMAGE Interiors & Living

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What to bake this weekend: Gluten-free millionaire’s shortbread

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Where to watch all the Irish Oscar nominated films this weekend

Sarah Gill

Brigid: The original female trailblazer
Brigid: The original female trailblazer

Amanda Cassidy

Marianne Smyth, aka @smythsisters, on her February style staples
Marianne Smyth, aka @smythsisters, on her February style staples

Marianne Smyth

Jennifer Fox of FoxNestFood on the creative freedom food has afforded her
Jennifer Fox of FoxNestFood on the creative freedom food has afforded her

Sarah Gill

‘Every part of my life was scrutinised. The online abuse was endless’
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Amanda Cassidy

IMAGE Book Club: Read an extract from ‘All You Need to Know About Menopause’ by Catherine O’Keeffe
IMAGE Book Club: Read an extract from ‘All You Need to Know About Menopause’ by...

Sarah Gill

What to make this weekend: Donal Skehan’s speedy one-pan ‘roast’ chicken dinner
What to make this weekend: Donal Skehan’s speedy one-pan ‘roast’ chicken dinner

Meg Walker

Indoor trees: the expert guide to keeping them in Irish homes
Indoor trees: the expert guide to keeping them in Irish homes

Megan Burns

Image / Beauty

Time-Lapse Video Shows How Fashion Images Are Retouched


By Jeanne Sutton
05th May 2015
Time-Lapse Video Shows How Fashion Images Are Retouched

We weren’t born yesterday. We all know that in the fashion and beauty industry, that the images we see in advertisements are rarely not manipulated. Models haven’t have pores since the late eighties and unretouched images are more of a stunt than anything.

These videos from Rare Digital Art, an agency that works with some of the most recognisable brands and magazines on the planet, give us normal a glimpse at how Photoshop really goes down. And, who knows, maybe we’ll all see these kind of images for the unobtainable fantasies they are and stop feeling so bad about ourselves?

The first video shows 6 hours boiled down to 90 seconds, as a sultry model has her skin freed of blemishes, her lip liner cleaned up and her teeth straightened.

The second video sees 4 hours compressed to 90 seconds. Hair is thickened, skin is given a healthier flush, and ear veins are toned down.

Follow Jeanne Sutton on Twitter @jeannedesutun

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