Is rejection mindset, aka ‘but what if it could be better?’ ruining online dating?
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Hannah Kingston

This modern Ranelagh house was built in an awkward former carpark
This modern Ranelagh house was built in an awkward former carpark

IMAGE Interiors & Living

The Doyle Collection’s headshot initiative returns for International Women’s Day this year
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Sarah Finnan

Let’s set the table: Make mealtimes feel more special with these flourishing touches
Let’s set the table: Make mealtimes feel more special with these flourishing touches

Megan Burns

The Death of the Pre Teen
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Ashley Chadamoyo Makombe

Real Weddings: Travel influencer Sarah Hanrahan’s Dublin city wedding
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Shayna Sappington

Supper Club: Oven-baked fish parcels and roasted wedges
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Meg Walker

Jimmy Coco on his life in beauty
Jimmy Coco on his life in beauty

Holly O'Neill

This 1930s Fairview home has gained space without an extension thanks to a clever reconfiguration and built-in storage
This 1930s Fairview home has gained space without an extension thanks to a clever reconfiguration...

Megan Burns

3 ways to style your trusty adidas Sambas
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Sarah Finnan

Image / Beauty

Time-Lapse Video Shows How Fashion Images Are Retouched


By Jeanne Sutton
05th May 2015
Time-Lapse Video Shows How Fashion Images Are Retouched

We weren’t born yesterday. We all know that in the fashion and beauty industry, that the images we see in advertisements are rarely not manipulated. Models haven’t have pores since the late eighties and unretouched images are more of a stunt than anything.

These videos from Rare Digital Art, an agency that works with some of the most recognisable brands and magazines on the planet, give us normal a glimpse at how Photoshop really goes down. And, who knows, maybe we’ll all see these kind of images for the unobtainable fantasies they are and stop feeling so bad about ourselves?

The first video shows 6 hours boiled down to 90 seconds, as a sultry model has her skin freed of blemishes, her lip liner cleaned up and her teeth straightened.

The second video sees 4 hours compressed to 90 seconds. Hair is thickened, skin is given a healthier flush, and ear veins are toned down.

Follow Jeanne Sutton on Twitter @jeannedesutun

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