My Life in Culture: Irish director John Kelly
My Life in Culture: Irish director John Kelly

Sarah Finnan

The trouser trends coming to your wardrobe this spring
The trouser trends coming to your wardrobe this spring

Sinead Keenan

Madigan Cashmere: ‘We’d like to be remembered as the maker of garments that bore witness to lives well-lived’
Madigan Cashmere: ‘We’d like to be remembered as the maker of garments that bore witness...

Sarah Finnan

The best office bags, according to the IMAGE staffers
The best office bags, according to the IMAGE staffers

Sarah Gill

BIIRD: ‘Trad music has stood the test of time, it’s bigger than all of us and it never will die’
BIIRD: ‘Trad music has stood the test of time, it’s bigger than all of us...

Sarah Gill

The IMAGE Mother’s Day Gift Guide
The IMAGE Mother’s Day Gift Guide

IMAGE

Søstrene Grene’s Easter collection is making us excited for spring
Søstrene Grene’s Easter collection is making us excited for spring

Megan Burns

5 signs your relationship has run its course, according to a therapist
5 signs your relationship has run its course, according to a therapist

IMAGE

10 Paddy’s weekend events happening around Ireland
10 Paddy’s weekend events happening around Ireland

Sarah Gill

The Girl with the Needle: Denmark’s Oscars entry is a masterpiece of atmosphere
The Girl with the Needle: Denmark’s Oscars entry is a masterpiece of atmosphere

Sarah Finnan

Image / Beauty

Time-Lapse Video Shows How Fashion Images Are Retouched


By Jeanne Sutton
05th May 2015
Time-Lapse Video Shows How Fashion Images Are Retouched

We weren’t born yesterday. We all know that in the fashion and beauty industry, that the images we see in advertisements are rarely not manipulated. Models haven’t have pores since the late eighties and unretouched images are more of a stunt than anything.

These videos from Rare Digital Art, an agency that works with some of the most recognisable brands and magazines on the planet, give us normal a glimpse at how Photoshop really goes down. And, who knows, maybe we’ll all see these kind of images for the unobtainable fantasies they are and stop feeling so bad about ourselves?

The first video shows 6 hours boiled down to 90 seconds, as a sultry model has her skin freed of blemishes, her lip liner cleaned up and her teeth straightened.

The second video sees 4 hours compressed to 90 seconds. Hair is thickened, skin is given a healthier flush, and ear veins are toned down.

Follow Jeanne Sutton on Twitter @jeannedesutun

LOVE this? Why not have IMAGE delivered directly to your door each month? Check out this month’s offer here.