This is how the new No7 serum *actually* works

When was the last time you invested in skincare? What compelled you to buy that particular cleanser, moisturiser or serum? Every beauty product claims to boost our appearance in some way or another, but it can be difficult to know who to trust in such a crowded market. At IMAGE.ie, we trust the brands that invest in research. We like to know how our products came to be, and why we should be applying them to our (very) sensitive skin.

That’s why we use No7 products. We know for certain that careful thought, time and research has gone into everything on the Boots No7 counter. Take their new No7 Laboratories Line Correcting Booster Serum, €49, for example. The fast acting, non-invasive solution is clinically proven to reduce the appearance of wrinkles by up to five years. We’ll wait while you pick your jaw up off the floor.

So, what does ‘clinically proven’ actually mean?

Well, it means scientific studies were carried out to prove the product works, and what’s more, it was trialled on real women before reaching the shops. Consumer trials of this serum showed a visible reduction in the appearance of wrinkles on the forehead and eyes in just one week. By the second week, brow furrows and nasolabial folds (or laughter lines) are visibly reduced too. The serum is No7’s most concentrated age-defying solution, the secret of which lies in the powerful anti-wrinkle peptide technology, Matrixyl 3000 Plus ^TM (we know, very science-y).

This ingredient helps skin recover its elasticity, while also repairing and moisturising it. The joy of highly-concentrated products is a little goes a long way, so you’ll definitely get your money’s worth. Love a good statistic? (Sure, who doesn’t?) Then get this: among the women who were considering botox, 77% of them said the serum gave them better results than they thought possible from skincare, and 73% said they were less likely to consider botox in the future.

And how do we use it?

Apply small dots of the product to all zones of your face before gently rubbing it in. As we mentioned above, a little goes a long way. Your face shouldn’t feel balmy after applying serum as it seeps deep down into the skin. While moisturisers tend to sit on top of the skin (tackling the outer layers at most), serums are thin enough to break through to the deepest layers. Jennifer Rock of The Skin Nerd recommends to apply it after cleansing, before SPF or moisturiser, and to take photos to monitor the benefits.

No7 Laboratories Line Correcting Booster Serum, €49, is available exclusively in Boots stores nationwide and on boots.ie from 11th April 2018.

Photo: Pixabay