The game of life: how to navigate failed expectations
The game of life: how to navigate failed expectations

Lia Hynes

Breaking Taboos: Shifting perspectives on fertility
Breaking Taboos: Shifting perspectives on fertility

Dominique McMullan

This tasteful seaside home in Co Waterford is on the market for €775,000
This tasteful seaside home in Co Waterford is on the market for €775,000

Sarah Finnan

‘Passages’: A messy (and undeniably sexy) look at modern relationships
‘Passages’: A messy (and undeniably sexy) look at modern relationships

Sarah Finnan

5 things we learned at last night’s Business Club event in Galway
5 things we learned at last night’s Business Club event in Galway

Sarah Gill

What to eat tonight: Sri Lankan devilled prawns, ideally paired with a Friday tipple
What to eat tonight: Sri Lankan devilled prawns, ideally paired with a Friday tipple

Meg Walker

Vintage lover Pearl Lowe shares her tips for finding your own second-hand treasures
Vintage lover Pearl Lowe shares her tips for finding your own second-hand treasures

Megan Burns

‘I didn’t expect the level of anger setting boundaries would cause’
‘I didn’t expect the level of anger setting boundaries would cause’

Amanda Cassidy

The tights edit: Patterned, fishnet and everything in between
The tights edit: Patterned, fishnet and everything in between

Sarah Finnan

Social Pictures: Real Techniques brunch in Café en Seine
Social Pictures: Real Techniques brunch in Café en Seine

Sarah Gill

Image / Beauty

Science Says This Is Your Most Important Facial Feature


By Jennifer McShane
29th Aug 2015
Science Says This Is Your Most Important Facial Feature

When it comes to talking about key features that make your face stand out, the eyes (the windows to the soul), nose and mouth all automatically spring to mind. However, according to a recent study conducted by Yahoo Health, it’s the brows that hold the highest face value.

Beyond their function as a filter against dust, dirt, and sweat, brows have a strong social significance for “emotional expression as well as facial recognition,? according to a study.

?Because they’re critical for emotional expression, as well as facial recognition, we’re all subconsciously cued into each other’s brows: how and when they move and what they look like. As a result, we place a lot of stock in changes to their shape, colour, and size,” said Javid Sadr, an assistant professor of psychology at the University of Lethbridge in Canada.

The findings may not come as a surprise to many, given the fact that eyebrow grooming (and the quest for perfectly-shaped brows), is?now an inherent part of our beauty routine. From the humble beginnings of the brow tint and the HD Brow to Eyebrow Extensions, and Ombr? Eyebrows, industry experts are fascinated by them, and so are the rest of us.

ICYMI: We’ve Been Doing Our Eyebrows All Wrong

Thankfully, our obsession is now backed up by some scientific evidence. Sadr and his fellow researchers conducted a study, published in the journal Perception, where they showed people 25 images of celebrities without eyebrows, and then another 25 snapshots of celebrities without them. Interestingly, the study participants correctly identified about 56 percent of the celebs with eyebrows, but only a small percentage of those who were were brow-free. The study’s conclusion? That eyebrows are even more important than eyes for recognising people.

?The role of eyebrows in facial recognition may help explain why models with distinct brows – think Cara Delevingne and Cindy Crawford – often rise to the top. Since females naturally have more arched, thinner, and higher-set eyebrows than men, a woman who embraces a more ‘masculine brow’ will inevitably stand out,? explained Izzat Jarudi, a co-author of the Perception study.

?I don’t think you’ll find any models going for the Frida Kahlo unibrow, but just a little bit thicker [than the female norm], with just a little bit less arch – that’s definitely going to get you attention.?

We now have another excuse to spend many hours focused on plucking those tiny hairs to perfection. Thank you, science.

Via Yahoo