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Image / Style / Beauty

Now everyone wants a floral face mask like Kate Middleton


by Jennifer McShane
11th Aug 2020
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It turns out that the “Kate effect” doesn’t stop at clothes, shoes and handbags


This goes without saying (though we’ll continue to say it anyway): We should all be wearing face masks. It’s now compulsory in Ireland to wear them in all shops and on public transport to aid the fight against Covid-19.  They should also be worn in situations where social distancing is not possible. This is in line with World Health Organization (WHO) advice, which says non-medical face coverings should be worn in public where this is the case. They are also not a substitute for any of the other measures; to combat the virus, we need to be wearing masks, washing our hands and doing social distancing all at once, and all together.

Leading by example, Kate Middleton recently caused a spike in searches for floral face masks.

After stepping out wearing an Amaia London face mask there was a reported a 185 per cent increase in searches for “floral” masks within 24 hours. Yes, for her first royal engagements post-lockdown, the Duchess was photographed wearing the pretty Liberty print and now, well, everyone wants one.

Below we have details on where you can get Kate’s (the website is taking pre-orders) and other floral masks we’re loving right now. Remember to wash them after each use, and try not to touch your face or mask with your hands while you have them on.

Adult reusable face mask in Pink Pepper, approx €19 from Amaia London

Natalie B Coleman, €25

Irish designer Natalie B Coleman’s limited-edition styles are made with two layers of silk or digitally printed organic cotton, finished with an inner layer filter pocket. A share of profits goes to Women’s Aid, and we love this particular floral design.

ASOS DESIGN 3 pack face covering in floral prints, €19.99

EYGoods/Etsy, €13.20

Etsy seller EYGoods offers homemade face masks in prints inspired by Liberty of London’s styles.

Main photograph: @VogueRunway 


Read more: Opinion: ‘There’ll be a second lockdown if we don’t start taking face masks seriously’

Read more: 5 face masks with a cause that we are loving right now

Read more: Face masks for kids: 4 Irish-made options to cover up