Can ChatGPT replace me as a writer?
Can ChatGPT replace me as a writer?

Esther O'Moore Donohoe

Getting hitched? Here’s everything you need to do the night before your wedding
Getting hitched? Here’s everything you need to do the night before your wedding

Shayna Sappington

Christmas gifts that look after your body and mind
Christmas gifts that look after your body and mind

Megan Burns

Gowrie House: Inside this grand Glenageary home on the market for €1.9 million
Gowrie House: Inside this grand Glenageary home on the market for €1.9 million

Sarah Finnan

A look back at the interiors trends we loved in 2023
A look back at the interiors trends we loved in 2023

Megan Burns

‘This is our second Christmas without him, but the grief is still so fresh’
‘This is our second Christmas without him, but the grief is still so fresh’

Dominique McMullan

What you need to know about the two referendums happening in March 2024
What you need to know about the two referendums happening in March 2024

Sarah Gill

Supper Club: Vegan tofu stir-fry
Supper Club: Vegan tofu stir-fry

Meg Walker

Rosemary Smith: ‘People think it’s all over when you reach a certain age’
Rosemary Smith: ‘People think it’s all over when you reach a certain age’

Rosie McMeel

24 Irish-made decorations to add a special touch to your home this Christmas
24 Irish-made decorations to add a special touch to your home this Christmas

Megan Burns

Image / Beauty

IMAGE Exclusive: Star Wars Joins Max Factor For Incredible Make-Up Collection


By IMAGE
13th Aug 2015

Max Factor StormTrooper inspired by Star Wars created by Pat McGrath

IMAGE Exclusive: Star Wars Joins Max Factor For Incredible Make-Up Collection

This is hands down the coolest beauty news we’ve heard all week. Our inner fangirl is running wild, thrusting her imaginary lightsaber to the sky in celebration. Star Wars enthusiasts rejoice; to celebrate the arrival of Episode VII: The Force Awakens, Disney are teaming up with Max Factor for a limited-edition make-up collection.

Inspiring six striking beauty looks, intergalactic beauty is about to go mainstream. For anyone who ever thought that the Star Wars franchise was for boys only, you’d be highly mistaken. Over the years, the franchise has garnered hundreds of millions of female fans and this partnership serves to further connect with these women, allowing them to express their fandom in a new way. And what could be more expressive than make-up? Of course Max Factor are the perfect brand with which to collaborate, as they’ve continued to keep their finger on the pulse of pop culture since its inception many years ago.

Max Factor Droid Inspired by Star Wars, created by Pat McGrath
Max Factor Droid Inspired by Star Wars, created by Pat McGrath

The Star Wars franchise features a number of key themes, including the transformation of key characters as they embark on epic journeys, and also the exploration of the duality of mankind: the light and dark sides in everyone. Max Factor see make-up as key to helping women unlock the power of personal transformation, and for exploring multiple sides of their personalities through experimentation with different looks.

We can now exclusively reveal a first-glance preview at two of the six looks celebrating the partnership. These stunning, transformative looks were created by world-renowned make-up artist Pat McGrath. Here, she draws inspiration from the films? iconic characters, and drew upon the light/dark themes to create a number of modern, avant garde looks – three on the light side, three on the dark side – that will empower women to express themselves and make the looks their own when they recreate at home.

To celebrate the campaign, Max Factor will be releasing a limited edition collection of products with brand new shades used by Pat McGrath to create the striking looks, only available for the duration of the campaign.

Stay tuned for product info and reviews!