How Great Lengths are paving the way for ethical hair extensions
03rd May 2019
Have you ever tried hair extensions? If not, you could be missing out. Often thought of as just a method for achieving super long locks, great quality hair extensions can also add volume, thickness and even colour to your natural hair, even if your length is on the short side. But we’ve all heard the horror stories about hair extension disasters, which is why making the best choice is more important than ever. Enter Great Lengths, who, while providing beautiful, 100% natural extensions, are also doing some amazing work behind the scenes.
The Great Lengths story
Having pioneered hair extension methods and techniques for over 20 years, there’s no question that Great Lengths are experts when it comes to beautiful, natural looking hair. Specialising in naturally enhancing your own style, their premium quality products come in a range of lengths and colours, all expertly blended by hand to make the biggest and most beautiful impact. With fans such as Kylie Jenner, Nicole Scherzinger and on Irish soil, Una Healy and Vogue Williams, it’s easy to see why people return time and again to Great Lengths.
But what about the other work they do?
What many fans of Great Lengths might not know is how the business is paving the way for an ethical approach to hair extensions. While it’s easy to sit in the salon chair and forget about where your hair extensions really come from, Great Lengths have ensured that their process is completely ethical.
Great Lengths source the 100% human hair for their products from donations to Indian temples. In India, it’s a common tradition for women to donate their hair to specific temples in return for their prayers being answered. Many temples that receive this hair have a partnership with Great Lengths, and use the money raised to support local charitable causes in their areas. It’s a cycle that revolves around ethical practices, and it’s amazing to know that your hair extensions are going towards supporting women in India too.
What’s more, Great Lengths encourage the ethical path to continue even after your extensions have done their job. Great Lengths extensions can last up to five months with proper aftercare, depending on the type of extension you get (GL Tapes last up to 6-8 weeks and can be reapplied up to 3 times when the correct aftercare regime is followed). After you have them removed, they recommend donating the extensions to the Little Princess Trust; a charity that provides real hair wigs to children and young people with hair loss, and also funds vital research into childhood cancers.
Taking the time to treat yourself is an amazing way to care for your mind and body. We all know how great it feels to get your hair done, but it feels even better knowing your new look is contributing to a much bigger and better cause worldwide. We absolutely love that Great Lengths is so committed to ethical practices, and we’ll absolutely be checking them out for our next hair appointment.