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Image / Beauty

Eyebrow Pencil Sales Skyrocket


by Jeanne Sutton
03rd Aug 2014

We all knew thick and dark eyebrows were a thing but now the beauty trend has got mind blowing statistics to prove it. The last twelve months has seen a surge in eyebrow pencils with sales increasing by a phenomenal 42%.

Cara Delevingne is the obvious poster girl for the return to 1980s Brooke Shields glamour and her signature brows are now stamped all over Topshop’s new advertising campaign, the first to fronted by a single models.

This Daily Mail article reporting on the indomitable rise of the ?power brow? also cites Dove’s natural beauty campaign and the #nomakeupselfie cancer awareness trend from a few months ago as two other leading factors in the sales increase. Young actresses such as?Love, Rosie star Lily Collins and Emilia Clarke of?Game of Thrones are also inspiring women to refrain from zealous tweezing.

Apparently sales of eyebrow products reached €28 million last year in the UK, up 42% on 2012’s €20 million. Analysts are confidently predicting sales to reach €31 million this year so keep those brows stylishly bushy.

To help you divine some brow inspiration we’ve selected some of favourite famous brows for the beauty planning board in the gallery above!

And if you’re in the market for some brow enhancing put the pin money on these three tried and tested products.

The Established One

Benefit’s Brow zings are one of those key products that have found a home in most beauty bags and comes in three different shades. Application is uncomplicated and the little black box will set you back €34.

Something Different

While we fall over ourselves for Smashbox primer, the brand’s Brow Tech To Go is also worth a gander. This costs €24 and the taupe shade is perfect for blondes.

The Budget Buy

Nyx’s Auto Eyebrow Pencil comes in like a zillion shades so will satisfy those who don’t want to come over too dramatic. The built in brush is also a great little shaper. Cost wise this comes in at under a fiver.

Jeanne Sutton?@jeannedesutun

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