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Est?e Lauder Launching New Double Wear Foundation


by Jennifer McShane
24th May 2017
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Foundations that earn a “Holy Grail” status are few and far between, but Est?e Lauder’s Double Wear is one that is truly befitting of such a term. It offers a fuller coverage without looking “caked,” has shades to perfectly match every skin tone – including those of us paler than pale – and come rain, wind or joyous Irish humidity, shiny faces are a thing of the past thanks to its 15-hour staying power. It’s no surprise that it’s become a beauty staple for millions of women worldwide; they even released a version with lighter coverage for those that found the original consistency?a tad heavy.

But the best is about to arrive.

YASSSSSS!!!!! Do u remember a few months ago, I got the honor to try a sample and show u a #SneakPeek of a NEW #Foundation … Ladies & Gentleman I present to u the NEW!!!!! #DoubleWearNude Water Fresh Long Wear Makeup SPF 30 By ?? @esteelauder Has a lightweight formula / Board Spectrum SPF 30 / Anti-Pollution / Oil Free / Oil Controlling / Hydrating / 24 Hour Wear / Light – Medium Coverage / Real-Skin Satin Finish. Sounds like a dream foundation #ComingSoon ?? JULY / AUGUST online & in stores *will keep u updated WoW! Just in time for #Summer2017 ?? I CAN’T WAIT ! To try it!!!! What about u??? XO #trendmood #esteelauder THANK U for these BEAUTIFUL ! Pictures + update @n0daybutt0day and to our entire AMAZING makeup community!! U Rock! . #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek

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Est?e Lauder has just announced?that they’ll be launching a new variation of the much-loved base this July – ?Est?e Lauder Double Wear Nude Water Fresh Makeup SPF 30.??It’s been given a pretty major upgrade, the most obvious difference being that this one is water-based with a lighter coverage overall – a texture that’s a dream for the skin, particularly’during the summer months.

Its gel formula allows for it to be built up to a fuller finish – without it actually looking heavy. And those who complained of the original counterpart drying out their skin will be happy to hear that the new foundation also contains hyaluronic acid – to hydrate the complexion throughout the day and keep skin?looking fresh – while still being oil-free.

Who else is excited?! The foundation will be available in 33 shades from this July at €38.

Form an orderly queue.