This deceptively spacious cottage is on the market for €845,000
This deceptively spacious cottage is on the market for €845,000

Sarah Finnan

How should we speak to teens about consent?
How should we speak to teens about consent?

Amanda Cassidy

Can ChatGPT replace me as a writer?
Can ChatGPT replace me as a writer?

Esther O'Moore Donohoe

The Bee Pods: Donegal glamping done right
The Bee Pods: Donegal glamping done right

Sarah Gill

Supper Club: Chicken satay skewers with peanut dip
Supper Club: Chicken satay skewers with peanut dip

Meg Walker

Meet Nancy Harris – the award-winning Irish playwright and screenwriter behind The Dry
Meet Nancy Harris – the award-winning Irish playwright and screenwriter behind The Dry

Meg Walker

This ivy-adorned red brick on Ailesbury Road is on the market for €12 million
This ivy-adorned red brick on Ailesbury Road is on the market for €12 million

Sarah Finnan

My Career: Photographer Holly McGlynn
My Career: Photographer Holly McGlynn

Holly McGlynn

This Irish brand has just launched a new anti-ageing skincare hero product
This Irish brand has just launched a new anti-ageing skincare hero product

IMAGE

Is it possible to navigate tween moodiness without completely losing your mind?
Is it possible to navigate tween moodiness without completely losing your mind?

Amanda Cassidy

Image / Beauty

Digital Beauty: Into The Future For Beauty Brands


By IMAGE
18th Dec 2016

OLYMPUS DIGITAL CAMERA

Digital Beauty: Into The Future For Beauty Brands

Augmented reality has arrived to the beauty industry. Huge brands such as L?Ore?al, Urban Decay and Sephora have developed apps enabling customers to try on colours without ever leaving home. It’s not a flawless system, but they do work to show you what colours will look like on you when you upload a selfie. Trying on every shade in Urban Decay’s Vice Lipstick app is really rather fun (and no need for wipes afterwards). Upcoming features rolling out will include ?live face scanning?, where we can scan any image in print, or video, and will then be told how to recreate the look and what products to use. How intriguing… Count us in.

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LIGHTEN UP

The LuMee Case is the light-up phone case beloved by celebrities. The idea came from a make-up mirror – little white lights surround your phone screen to illuminate your face. Illuminate – LuMee – get it? Rose gold LuMee Case, €70 at littlewoodsireland.ie.

WHATSALON

This new app on the block is an Irish start-up that aims to connect you with the nearest salon to you and also give you a feel for what they are like via reviews, good imagery and a strong search function to browse treatments and services available before you book (which you can also do via the app). Set up in Cork, it’s a nationwide winner – we’ve tried it, and can verify.

beauty

INSTA-BEAUTY

Not sure how to choose a beauty stylist for an important occasion? Worried, despite good recommendations, their style may not suit yours? Fret not – Instagram is the ultimate portfolio for the digitally savvy style teams. Here are some of Ireland’s best beauty Insta feeds to get inspired by. Get booking…

This article originally appeared in the December issue of IMAGE magazine, on shelves nationwide now.

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