The festive fragrances to fill your home with – or gift – this Christmas
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Louise Slyth

Grieving at Christmas: ‘Lung cancer may have taken Martin but the memories of our Christmasses past will remain intact’
Grieving at Christmas: ‘Lung cancer may have taken Martin but the memories of our Christmasses...

Venetia Quick

What I Spend on Christmas: The 42-year-old yoga teacher earning €40k spending €250 on her partner
What I Spend on Christmas: The 42-year-old yoga teacher earning €40k spending €250 on her...

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The Katie Jane Hughes guide to festive grown-up glitter
The Katie Jane Hughes guide to festive grown-up glitter

Holly O'Neill

3 period homes on sale around the country for €395,000 and under
3 period homes on sale around the country for €395,000 and under

Megan Burns

‘It was the job that almost broke me. Anxiety, nervous stomach, disturbed sleep… weekends full of dread’
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Amy Lynch

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Sarah Finnan

THE CAREER COACH: Seminar 4 Your Work/Life Balance
THE CAREER COACH: Seminar 4 Your Work/Life Balance

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WIN a luxury VOYA skincare hamper
WIN a luxury VOYA skincare hamper

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COACHING: One-to-one coaching with our career coach
COACHING: One-to-one coaching with our career coach

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Image / Beauty

Digital Beauty: Into The Future For Beauty Brands


By IMAGE
18th Dec 2016

OLYMPUS DIGITAL CAMERA

Digital Beauty: Into The Future For Beauty Brands

Augmented reality has arrived to the beauty industry. Huge brands such as L?Ore?al, Urban Decay and Sephora have developed apps enabling customers to try on colours without ever leaving home. It’s not a flawless system, but they do work to show you what colours will look like on you when you upload a selfie. Trying on every shade in Urban Decay’s Vice Lipstick app is really rather fun (and no need for wipes afterwards). Upcoming features rolling out will include ?live face scanning?, where we can scan any image in print, or video, and will then be told how to recreate the look and what products to use. How intriguing… Count us in.

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LIGHTEN UP

The LuMee Case is the light-up phone case beloved by celebrities. The idea came from a make-up mirror – little white lights surround your phone screen to illuminate your face. Illuminate – LuMee – get it? Rose gold LuMee Case, €70 at littlewoodsireland.ie.

WHATSALON

This new app on the block is an Irish start-up that aims to connect you with the nearest salon to you and also give you a feel for what they are like via reviews, good imagery and a strong search function to browse treatments and services available before you book (which you can also do via the app). Set up in Cork, it’s a nationwide winner – we’ve tried it, and can verify.

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INSTA-BEAUTY

Not sure how to choose a beauty stylist for an important occasion? Worried, despite good recommendations, their style may not suit yours? Fret not – Instagram is the ultimate portfolio for the digitally savvy style teams. Here are some of Ireland’s best beauty Insta feeds to get inspired by. Get booking…

This article originally appeared in the December issue of IMAGE magazine, on shelves nationwide now.