IMAGE Book Club: Read an extract from ‘Her Keys to the City’ by Alison Gilliland and Clodagh Finn
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How to cope through loss and grief, according to a psychologist who knows all too well
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IMAGE

Idalia Salsamendi: A week in my wardrobe
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Idalia Salsamendi

Sex educator Jenny Keane: ‘I refuse to be restricted, controlled or censored’
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Sarah Finnan

September: What to watch, stream, read and listen to this week
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Budget 2023: Free primary school books and 25% cuts to childcare
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Supper Club: 8 all-in-one traybake recipes you can throw in the oven with no fuss
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This picturesque woodland escape with its own pond is on the market for €225,000
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Sarah Finnan

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Grace McGettigan

Image / Beauty

Digital Beauty: Into The Future For Beauty Brands


By IMAGE
18th Dec 2016

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Digital Beauty: Into The Future For Beauty Brands

Augmented reality has arrived to the beauty industry. Huge brands such as L?Ore?al, Urban Decay and Sephora have developed apps enabling customers to try on colours without ever leaving home. It’s not a flawless system, but they do work to show you what colours will look like on you when you upload a selfie. Trying on every shade in Urban Decay’s Vice Lipstick app is really rather fun (and no need for wipes afterwards). Upcoming features rolling out will include ?live face scanning?, where we can scan any image in print, or video, and will then be told how to recreate the look and what products to use. How intriguing… Count us in.

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LIGHTEN UP

The LuMee Case is the light-up phone case beloved by celebrities. The idea came from a make-up mirror – little white lights surround your phone screen to illuminate your face. Illuminate – LuMee – get it? Rose gold LuMee Case, €70 at littlewoodsireland.ie.

WHATSALON

This new app on the block is an Irish start-up that aims to connect you with the nearest salon to you and also give you a feel for what they are like via reviews, good imagery and a strong search function to browse treatments and services available before you book (which you can also do via the app). Set up in Cork, it’s a nationwide winner – we’ve tried it, and can verify.

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INSTA-BEAUTY

Not sure how to choose a beauty stylist for an important occasion? Worried, despite good recommendations, their style may not suit yours? Fret not – Instagram is the ultimate portfolio for the digitally savvy style teams. Here are some of Ireland’s best beauty Insta feeds to get inspired by. Get booking…

This article originally appeared in the December issue of IMAGE magazine, on shelves nationwide now.