Søstrene Grene Christmas 2021 collection drops tomorrow and it’s all our cosy winter dreams come true
Søstrene Grene Christmas 2021 collection drops tomorrow and it’s all our cosy winter dreams come...

Megan Burns

Convenient, reusable cleansing cloths that will make you ditch make-up wipes for good
Convenient, reusable cleansing cloths that will make you ditch make-up wipes for good

Holly O'Neill

4 easy ways to support your brain function
4 easy ways to support your brain function

IMAGE

Sea swimming essentials every first-timer should have on their list
Sea swimming essentials every first-timer should have on their list

Sarah Finnan

These 4 key products will save your dry skin this winter
These 4 key products will save your dry skin this winter

Jennifer McShane

Toastie of the town: 9 of the best, meltiest cheese toasties in Dublin
Toastie of the town: 9 of the best, meltiest cheese toasties in Dublin

Ali Dunworth

How to create an eco-friendly winter flower arrangement (that doesn’t look dead)
How to create an eco-friendly winter flower arrangement (that doesn’t look dead)

Lauren Heskin

The trailer for Paul Mescal’s new movie with Olivia Colman is here and it looks creepy good
The trailer for Paul Mescal’s new movie with Olivia Colman is here and it looks...

Lauren Heskin

‘I was raised by a single mam. Everything that she did was for us’: Singer Soulé on who inspired her new music
‘I was raised by a single mam. Everything that she did was for us’: Singer...

Sarah Finnan

3 old cottages that are brimming with potential for under €100,000
3 old cottages that are brimming with potential for under €100,000

Megan Burns

Image / Beauty

Breaking: Poppy Delevingne For Jo Malone London


by Jeanne Sutton
17th Apr 2015
Breaking: Poppy Delevingne For Jo Malone London

Poppy Delevingne announced as the very first?Jo Malone London Girl

Poppy Delevingne is one of our favourite It Girl models and Jo Malone is one our favourtie fallback scents. So you can imagine our glee to see both ?brands? team up today. Jo Malone London just announced that the British model is the very first face of the brand, the premier ?Jo Malone London Girl?.

Jo Malone London’s Global General Manager, Jean-Guillaume Trottier said that Poppy was a natural choice for the role, ?Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does,? he said.

Something exciting is brewing @JoMaloneLondon (pssssst, I’m their new girl) ?? Watch. This. Space. #JoMaloneLondonGirl

A photo posted by Poppy Delevingne (@poppydelevingne) on Apr 17, 2015 at 2:53am PDT

As for Poppy’s thoughts, she’s been a long time patron of Jo Malone. Her preferred scent? Red Roses, which she claims to have been wearing since she was 22. And she claims her husband James, the one she married twice in the most beautiful weddings ever, also wears Jo Malone London. Her role will kick off in the coming weeks with a host of special events she is curating. Can we expect a few on location Instagrams from model sister and budding actress Cara?

We can’t think of another woman that embodies Jo Malone London’s urbane beauty as well as Poppy.

Do you think she’s a good fit with the brand? We personally believe she’d do a great capsule collection.

Follow Jeanne Sutton on Twitter @jeannedesutun

LOVE this? Why not have IMAGE delivered directly to your door each month? Check out this month’s offer here.

Also Read

Breaking: Poppy Delevingne For Jo Malone London
premium BEAUTY
Will filter free images be a legacy of the pandemic?

A renewed appetite for genuine imagery during Covid-19 (grey hair, stretch marks and curves) is to be welcomed but is...

By Rose Mary Roche

Breaking: Poppy Delevingne For Jo Malone London
BEAUTY
Mastering menopause: the expert guide to skin treatments

Menopause. Sigh. No matter how you try to dress it up it, menopause is a word that’s possibly one of...

By Melanie Morris

Breaking: Poppy Delevingne For Jo Malone London
BEAUTY
This new cryo-recovery mask gives you glowing skin in 10 minutes

‘When my clients’ skin appears tired, puffy, sensitised or dull, this is one of my backstage secrets to revive and...

By Shayna Sappington

Breaking: Poppy Delevingne For Jo Malone London
BEAUTY
The history of perfume, from Cleopatra to the Bible

The perfume industry as we know it came into being around the 1870s when scientists created new materials to add...

By Holly O'Neill

Breaking: Poppy Delevingne For Jo Malone London
BEAUTY
7 helpful steps to making your foundation look its best

How to make foundation look better? The answer lies beneath the surface. More than any other category, when it comes...

By Melanie Morris

Breaking: Poppy Delevingne For Jo Malone London
BEAUTY
Is Meghan Markle launching her own beauty brand? The signs point to yes

Rumour has it that Meghan Markle could be launching her own beauty brand soon. While nothing has been confirmed (yet!),...

By Sarah Finnan

Breaking: Poppy Delevingne For Jo Malone London
BEAUTY
Tom Ford’s new leather scent is as sophisticated as they come

Like a leather jacket, a leather scent is an eternally cool confidence hint as classic as it gets.

By Holly O'Neill