This new skincare range embraces ageing with gentle solutions

Let’s call a spade a spade: a lot of “anti-ageing” products and advertising can leave us feeling more than a little insecure with the state of our skin. They can feel more focused on the surface level, and less concerned with the health of our skin and how we can reframe our thinking to genuinely enjoy the process of ageing.

For this reason, Aveeno’s new Age Renewal range feels completely refreshing. They’re helping to shift the cultural narrative around skin ageing from fearful to celebratory, while still providing gentle and effective solutions for sensitive skin.

Self-care has become a little convoluted, and there’s a real misconception that we need to have these wildly complicated ten-step routines peppered with words we can’t pronounce when, in reality, self-care should be simple and ultimately, enjoyable.

Enter the Aveeno® Age Renewal range: a reliable ritual that brings gentle efficacy and kindness to your skin, supporting a healthy, motivated, and organised routine throughout all stages of life. The three-product selection is all about being kind to yourself and your skin, embracing the journey of ageing gratefully with a gentle yet effective solution.

It’s formulated with cranberry extract, a natural retinol that helps reduce the appearance of fine lines; niacinamide, which helps reduce the appearance of dark spots; and oat extract, which hydrates and preserves the skin’s moisture barrier.

Let’s look at the products a little more closely…

AVEENO® Age Renewal Oat Serum (€24.99)

Dermatologist developed and clinically proven to visibly reduce wrinkles and dark spots, and improve firmness while being gentle on sensitive skin, this serum instantly makes skin feel more moisturised, and over time, a youthful appearance is restored, with fine lines, wrinkles, and dark spots visibly diminished. The result? Your skin is left looking brighter with a more even tone, and visibly firmer and more elastic. Apply it to the face and neck in the morning and evening.

AVEENO® Age Renewal Oat Eye Gel (€18.99)

The Aveeno® Age Renewal Oat Eye Gel is dermatologist-developed and clinically proven to visibly reduce fine lines, wrinkles, and dark circles while being gentle on sensitive skin around the eye and eye contour. It leaves skin feeling intensely moisturised, and over time, fine lines and wrinkles around the eye visibly diminish, leaving the eye area looking more youthful with a noticeable reduction in dark circles and puffiness. Just pat it under and around the eye contour in the morning and evening.

AVEENO® Age Renewal Oat Gel Moisturiser (€21.99)

Dermatologist-developed and clinically proven to help visibly improve wrinkles and brighten skin tone while being gentle on sensitive skin, this moisturiser delivers instant moisturisation that lasts up to 24 hours, leaving skin feeling instantly more moisturised, and over time, appearing more youthful, with fine lines and wrinkles visibly diminished. Use it regularly for radiant-looking skin with a noticeably more even tone, and visibly increased skin elasticity.

Fragrance-free, hypoallergenic, non-comedogenic, fast-absorbing, and designed for sensitive skin, this range ticks all our boxes.

AVEENO® harnesses the goodness of nature and the power of science to keep your skin looking healthy and feeling balanced. Shop the range in full at www.aveeno.ie.