Making small talk and all the other things I had forgotten on my post-lockdown Penneys trip
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Sarah Finnan

The Chiron Return: The mid-life “crisis” is actually based on astrology
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Niamh Ennis

Lynn Enright: ‘A house is no longer just a place where someone lives: it’s a fantasy and a wild hope for many’
Lynn Enright: ‘A house is no longer just a place where someone lives: it’s a...

Lynn Enright

‘I suffered in silence’: Lorraine Keane opens up about experiencing perimenopause in her late thirties
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Shayna Sappington

Words to live by: Life advice from every age, eight to 80
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Sophie White

Everything to know about face yoga and how to do it right
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10 beautiful independent bookshops to help you reignite your love of reading
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Image / Beauty

Business of Beauty Awards: Meet The Judges


by Ellie Balfe
06th Mar 2015
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Every year our Beauty Awards judging panel trawls through the crowded pharmacy shelves to find you the best products in the business. With the most knowledgable names in the industry, our beauty editor Liz Dwyer works to determine which products live up to their effusive press releases, and which are best left away from the beauty cupboard, and your credit card statement. The process involves testing the short-listed products at home – yes, a very tough job – and then the panel comes together to fight for what they think deserves the prestigious accolade.

How do the judges decide on what makes an award-winning product? Dr Jane Mulrooney pointed out that products are getting better every year – yay science! – and Karen Fraher says not to be fooled by the price tag. (Jessie J as a beauty inspiration, anyone?)

See the experts in action in our behind-the-scenes video below. The winners will be announced the same day as our highly anticipated Business of Beauty Awards on March 22nd. To vote in the Business of Beauty Awards and to buy tickets, click here.

LOVE this? Why not have IMAGE delivered directly to your door each month? Check out this month’s offer here.

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