Bring your digital life alive with Samsung’s most evolutionary Galaxy S22 Series
Bring your digital life alive with Samsung’s most evolutionary Galaxy S22 Series

Melanie Morris

What to eat tonight: 15-minute one-pot vegan linguine with olives, capers and sun-dried tomatoes
What to eat tonight: 15-minute one-pot vegan linguine with olives, capers and sun-dried tomatoes

Meg Walker

‘I’m down 21 pounds’: Kim Kardashian proudly touting her weight loss is extremely problematic
‘I’m down 21 pounds’: Kim Kardashian proudly touting her weight loss is extremely problematic

Sarah Finnan

Cut the clutter: 6 steps to a calmer, cleaner, happier home
Cut the clutter: 6 steps to a calmer, cleaner, happier home

IMAGE Interiors & Living

To-do list stressing you out? This simple task will improve your productivity
To-do list stressing you out? This simple task will improve your productivity

Jennifer McShane

This beautiful lakeside cottage in Co Donegal is on the market for €250,000
This beautiful lakeside cottage in Co Donegal is on the market for €250,000

Sarah Finnan

Life as a night nurse: ‘Parents are beginning to realise this isn’t just a service for the wealthy’
Life as a night nurse: ‘Parents are beginning to realise this isn’t just a service...

IMAGE

Fancy a fixer-upper? Here are four cottages on the market for under €95,000
Fancy a fixer-upper? Here are four cottages on the market for under €95,000

Sarah Finnan

Festival fashion: Crocs, crochet and the unexpected rise of dryrobes
Festival fashion: Crocs, crochet and the unexpected rise of dryrobes

Sarah Finnan

Joe Alwyn’s voice in ‘Conversations with Friends’ is the new Connell’s chain
Joe Alwyn’s voice in ‘Conversations with Friends’ is the new Connell’s chain

Lauren Heskin

Image / Beauty

Another Dove Campaign To Make You Body Positive


By Jeanne Sutton
09th Apr 2015
Another Dove Campaign To Make You Body Positive

Dove’s body positive campaigns are easily the most empowering advertisement campaigns in the marketing game this past decade. The beauty brand has been aiming to inspire women all over the world through a series of print and video stories to love their bodies, and not to feel bad in any way about who they are.

By using real women, Dove was one of the first modern beauty companies to reject the airbrushed ideal. They’ve held onto this marketing success and replicated it seamlessly by keeping the ?you do you, and feel fabulous while doing so? message central. It’s an imperative mesasge when you consider statistics that say nine out of ten women don’t think they’re beautiful when they look in the mirror.

This time round the ?Dove campaign is ?Choose Beautiful?. The video below shows a scene from five cities around the world – Delhi, San Francisco, London, Shanghai and Sao Paulo. Women were filmed as they walked towards two doors in a shopping centre. Each door was individually and brashly labelled ?average? or ?beautiful?. The women chose which one to cross the threshold under and were asked why after. Have a watch, it’s all very emotional.

Follow Jeanne Sutton on Twitter @jeannedesutun

LOVE this? Why not have IMAGE delivered directly to your door each month? Check out this month’s offer here.