How to harness the courage to change careers
How to harness the courage to change careers

Niamh Ennis

All the cool girls are wearing quilted jackets this summer
All the cool girls are wearing quilted jackets this summer

Sarah Finnan

This Dublin home has been given a makeover full of warm tones and inviting textures
This Dublin home has been given a makeover full of warm tones and inviting textures

Megan Burns

Irish Design Spotlight: Tory Long
Irish Design Spotlight: Tory Long

Sarah Finnan

Hotel review: Add Dunboyne Castle Hotel and Spa to your holiday hit-list
Hotel review: Add Dunboyne Castle Hotel and Spa to your holiday hit-list

Shayna Sappington

This Dublin city centre apartment has been filled with colour and character
This Dublin city centre apartment has been filled with colour and character

Megan Burns

8 new films to catch in cinemas this month
8 new films to catch in cinemas this month

Sarah Finnan

House tour: How Indy Parsons found and transformed her dream period home
House tour: How Indy Parsons found and transformed her dream period home

Megan Burns

My Career: Entrepreneur Ciara Walsh
My Career: Entrepreneur Ciara Walsh

Sarah Finnan

At Killyon Manor in Co Meath, foraged flowers showcase the beauty of native blooms
At Killyon Manor in Co Meath, foraged flowers showcase the beauty of native blooms

Sarah Macken

Image / Beauty

Another Dove Campaign To Make You Body Positive


By Jeanne Sutton
09th Apr 2015
Another Dove Campaign To Make You Body Positive

Dove’s body positive campaigns are easily the most empowering advertisement campaigns in the marketing game this past decade. The beauty brand has been aiming to inspire women all over the world through a series of print and video stories to love their bodies, and not to feel bad in any way about who they are.

By using real women, Dove was one of the first modern beauty companies to reject the airbrushed ideal. They’ve held onto this marketing success and replicated it seamlessly by keeping the ?you do you, and feel fabulous while doing so? message central. It’s an imperative mesasge when you consider statistics that say nine out of ten women don’t think they’re beautiful when they look in the mirror.

This time round the ?Dove campaign is ?Choose Beautiful?. The video below shows a scene from five cities around the world – Delhi, San Francisco, London, Shanghai and Sao Paulo. Women were filmed as they walked towards two doors in a shopping centre. Each door was individually and brashly labelled ?average? or ?beautiful?. The women chose which one to cross the threshold under and were asked why after. Have a watch, it’s all very emotional.

Follow Jeanne Sutton on Twitter @jeannedesutun

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