The new beauty products to know this week
The new beauty products to know this week

Holly O'Neill

Inquest ruling changed to open verdict in Nóra Quoirin’s death
Inquest ruling changed to open verdict in Nóra Quoirin’s death

Jennifer McShane

This Portobello house from RTÉ’s Home of the Year is on sale for €1.5 million
This Portobello house from RTÉ’s Home of the Year is on sale for €1.5 million

Megan Burns

Rosemary MacCabe: The weird pregnancy symptoms that people don’t tell you about because they’re too busy telling you which types of fish to avoid
Rosemary MacCabe: The weird pregnancy symptoms that people don’t tell you about because they’re too...

Rosemary MacCabe

WIN the ultimate Bare by Vogue tanning kit
WIN the ultimate Bare by Vogue tanning kit

IMAGE

6 tips for renovating a period home, from a homeowner who has done it
6 tips for renovating a period home, from a homeowner who has done it

IMAGE Interiors & Living

‘Toy Show’ treasure Adam King to star in his own animated series set in space
‘Toy Show’ treasure Adam King to star in his own animated series set in space

Sarah Finnan

The psychology of nostalgia and why we can’t get enough of it at the moment
The psychology of nostalgia and why we can’t get enough of it at the moment

Amanda Cassidy

Cool people are hanging plates on their wall again: here are some options to try, no matter what your style
Cool people are hanging plates on their wall again: here are some options to try,...

Megan Burns

The return of eyeshadow and the new launches to shop now
The return of eyeshadow and the new launches to shop now

Holly O'Neill

Image / Beauty

3 Products To Buy From The Beauty Brand Condemning Trump


by Jennifer McShane
19th Feb 2017
blank

Plenty of brands have challenged Trump since his presidency began, but now one brand has decided to go beyond words of t-shirt protest and directly denounce his actions. In the first politically oriented business move for a beauty brand, Illamasqua has pledged not to sell their products to Trump supporters or those that support his policies. If you support Trump, the brand said they would rather you didn’t buy any of their products. In an open letter, the brand indicated that to buy their products and be part of their community, customers must sign an “anti-fascism pledge”. ?Illamasqua believe in the freedom of expression, equality and diversity. That’s why we are horrified by President Trump’s actions to date. We refuse to remain silent while extreme right-wing populism gains momentum – wherever it is happening,? they said in a statement.

Agreeing with their pledge means that you vow, among other things, to never discriminate against race, colour, nationality, ethnicity, age, or sexual orientation. Don’t agree? Well, the company asks in that case that you please step away from the lipstick.

“We know that we can’t physically stop people buying our makeup, and it’s unethical to force people to change their beliefs, so we are politely asking those who don’t agree with our Human Fundamentalism pledge to stop buying our products,” a rep for the brand told us today. “We understand that we may lose customers and fans from this statement; however we strongly feel the need to always prioritise human rights over profits.”

We love to see a company prioritise?its people over profits and as such will be helping the cause by adding more of their stash to our makeup bags. Sadly, Illamasqua can’t be bought in a store here in Ireland but you can shop online. If you’ve yet to start using products from this amazing brand, here are three you should try first:

Skin Base Foundation, ?38.95?

123720000099

This is a true HD foundation. It doesn’t move once applied and this shade (02), is for pink tones while 03 is more yellow-based, so you’ll be one or the other depending. This has been a favourite of mine for years and one tube should last well over a year. Be sure to moisturise?properly prior to application and use only a dot to cover the full face with a blender – a little goes a long way with this one.

Glamore Lipstick in Rose Pout, ?23.95

screen-shot-2017-02-19-at-13-59-42

With an incredibly hydrating formula, the Glamore lipsticks give Illamasqua’s signature colour intensity whilst?leaving lips silky smooth. ‘Rose Pout’ is a perfect daytime shade.

Cream Blusher in Promise, ?26.95

screen-shot-2017-02-19-at-13-58-18

Their blushers are real gems; particularly cream variety. They stay on all day, have a really natural and buildable coverage and gives a dewy glow without ever looking oily. ‘Promise’ looks like quite a heavy pink, but even a small dab leaves your cheeks perfectly rosy.

Also Read

Olivia Palermo
BEAUTY
Olivia Palermo is launching a beauty brand

Olivia Palermo Beauty launches on May 6.

By Holly O'Neill

Glossier Ultralip
BEAUTY, SHOPPING
Check out every shade of Glossier Ultralip, the new balm and lip tint hybrid

Glossier Ultralip is a lip tint, gloss and balm, all...

By Holly O'Neill

blank
BEAUTY
Gallery: 15 of the best-ever beauty looks from the Oscars

  Sunday marks the 93rd Academy Awards and we’re expecting...

By Jennifer McShane

blank
BEAUTY
The greatest brow growth serums for fuller, fluffier eyebrows

If you’re truly dedicated to growing bushy brows, these are...

By Holly O'Neill

blank
BEAUTY
Margot Robbie got you thinking about a full fringe? I got one 4 months ago and here’s what you need to know

If the actor’s new hairstyle has you googling ‘when will hairdressers open?’, here are a few things you should know before taking the plunge.

By Megan Burns

blank
BEAUTY
A dermatologist on the skin texture issue she keeps seeing in skincare-obsessed women

Dr Rosemary Coleman, consultant dermatologist at Blackrock Clinic breaks down...

By Holly O'Neill

blank
premium HEALTH & WELLNESS, PARENTHOOD, BEAUTY
How to be a body positive parent and role model

Your kids learn their body beliefs and how to feel...

By Cliona Byrne