This surprising newbuild family home in Tipperary is on the market for €299,500
This surprising newbuild family home in Tipperary is on the market for €299,500

Lauren Heskin

Summer shopping: 30 things in Team IMAGE’s basket this week
Summer shopping: 30 things in Team IMAGE’s basket this week

Sarah Finnan

Marianne Smyth, aka @smythsisters, on her throw-on summer staples
Marianne Smyth, aka @smythsisters, on her throw-on summer staples

Marianne Smyth

Joe Alwyn’s voice in ‘Conversations with Friends’ is the new Connell’s chain
Joe Alwyn’s voice in ‘Conversations with Friends’ is the new Connell’s chain

Lauren Heskin

Stretch the legs: 10 scenic walks to enjoy around Ireland
Stretch the legs: 10 scenic walks to enjoy around Ireland

Grace McGettigan

This Edwardian Donnybrook home is on the market for €1.895 million
This Edwardian Donnybrook home is on the market for €1.895 million

Megan Burns

The psychology of the fast-fashion high
The psychology of the fast-fashion high

Sarah Finnan

This Irish business is raffling off designer handbags worth €5,000 for charity
This Irish business is raffling off designer handbags worth €5,000 for charity

Sarah Finnan

Easy breakfast: Holly White’s grain-free blueberry and quinoa granola
Easy breakfast: Holly White’s grain-free blueberry and quinoa granola

Meg Walker

Work smarter, not harder: four secrets to being more productive at work
Work smarter, not harder: four secrets to being more productive at work

Jenny Darmody

Image / Living / Interiors
Sponsored

Choosing a new paint? Here’s why you need to think about more than just the colour

Sponsored By

By Megan Burns
06th May 2022
Sponsored By
Choosing a new paint? Here’s why you need to think about more than just the colour

A third-generation family business, Colourtrend has always produced paint designed to stand the test of time. Rachel O’Connor tells us how the company’s journey has led them to this point.

Creating a product of the highest quality isn’t something that just happens overnight. In the case of Celbridge-based company Colourtrend, it’s been a core commitment since the very beginning, and has been built on over many years. In fact, current managing director Rachel O’Connor is the third generation of her family to take the reins of the brand, and she has a proud tradition to carry on.

“General Paints Group, the company behind Colourtrend, was founded in 1953 by my grandfather, Ronan O’Connor,” she begins. “He set up the business in a famine workhouse, built in 1851 in Celbridge County Kildare, which is still our home today. Ronan was a brilliant man with a passion for making quality paint. For almost 70 years we have been committed to being at the cutting edge of paint technology.”

Colourtrend
Mussel

Ronan initially started the business with knowledge of new paint techniques he had brought home from America, and the company has since always been at the forefront of new formulations.

“Our team of dedicated and skilled chemists formulate high- performance paint, using only the best quality ingredients, making our paints apply smoother, last longer and withstand common household stains, keeping our customers’ homes looking beautiful for longer,” Rachel explains.

Covert Feather

Creating paint is a complex process, one that the company is constantly working to perfect and refine. “We constantly strive for excellence with our products, and only use the best ingredients available,” Rachel says. “We source top quality acrylic resin along with rich pigments, and our products are tested to the highest European standards.”

The result is a paint that looks beautiful not only immediately after application, but for years to come thanks to long-lasting, durable colour that can stand up to everyday life. It’s this quality, Rachel says, that is a main reason why their customers return to them again and again, both professional painters and people decorating their own homes.

While creating a top-class product has always been a consistent thread throughout the business’ history, Rachel has faced some unique challenges since taking up her position in 2020. She had to find ways to make their experts and products more accessible when people couldn’t travel to stores, and these services are still a great help to people who are short on time, or live far from a showroom.

Ask an expert

You can get personalised project and colour advice through Colourtrend’s Video Ask service. Simply record a video with your questions, showing the room in question, and one of their colour consultants will respond. You can also book a free 15-minute consultation or upgrade to a paid 30- or 60-minute video consultation with one of their experts for more in-depth advice on putting together a colour palette, or help with larger home projects.

Juniper Whorl

“This enhances our overall customer experience and helps us provide expert advice to our customers,” Rachel says, “something that is at the core of our business.”

You’re sure to find your perfect shade, as Colourtrend has a gorgeous selection of colours, many named after hallmarks of our countryside and seascapes. They are created in collaboration with Irish designers to perfectly suit Irish homes. Colourtrend is a world of quality in every colour. Each colour has all the quality you need for every project, inside and out. Any colour, every finish.

Colourtrend is available nationwide through 160 stockist locations, seven company own stores and online at colourtrend.ie. For more inspiration, follow Colourtrend on Instagram.