Sustainable fashion has never had glamorous connotations. It was a niche market for a niche clientele. But as consumers began demanding better practices from the fashion industry, high-fashion designers, like Gucci and now Chanel, began weaving and stitching sustainability into every gorgeous garment they produce, creating a lower impact on our planet; and reflecting the needs and desires of consumers today.
While I do care about ethical dressing, I was slow welcoming slow fashion into my heart, and my wardrobe. I just couldn’t find sustainable clothing that excited me. Maybe it was my undeniable obsession with Zara, maybe it was ignorance, but whether it was a fabulous coat, great jeans or cute dress, I couldn’t (or refused to) find what I was looking for.
But as more and more designers have begun adapting to society's demands, I’ve started adopting a more eco-friendly lifestyle where possible - without compromising on style, of course - and have been hunting for opportunities to reduce my wardrobe’s environmental impact, even if that just means buying less. In the process, I’ve found four fierce slow fashion brands I had to share with you. So if you’re looking to combine both fashion and ethics, check out my edit below. Whoever said sustainable dressing couldn't be fashionable?