Real Women: what's your USP? [unique style point]

Occasion wear may be less fussy and formal than it used to be, but it still requires a certain finesse. In the May issue of IMAGE Magazine, three inherently stylish Irish women - Sarah Gill, owner of Seagreen, PR guru Tara O'Connor, and lifestyle brand consultant Sive O'Brien – explain to fashion director Marie Kelly how they shop smart to suit their style and personality.

WATCH MORE: Brand consultant Sive O'Brien on finding her unique personal style

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WATCH MORE: Fashion PR Tara O'Connor on why she feels she's finally found her signature style

WATCH MORE: Sarah Gill of Seagreen boutique on how she found her signature style

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