Here Is Emma Roberts? Unretouched Ad Campaign

Just last weekend, we spoke about American Horror Story actress Emma Roberts, and her new fashion collaboration with American Eagle’s Aerie – a brand who for the past two years have vowed to keep all their models and ad campaigns Photoshop-free. She is their first celebrity ambassador to agree to get photographed for their fall campaign, with the promise that none of the shots will be touched up or enhanced in any way.

We had a sneak peek at them, but now a few of the photographs have been released:

Roberts had this to say about her decision to be a part of the #AerieREAL project: ?It’s important for me to be a part of this, because I see how hard it is for girls my sister’s age (she’s 14) with social media, and feeling like they need to look a certain way. I want to promote the idea that it’s okay to look like yourself – you don’t have to Photoshop your Instagrams!?

?I hope girls feel good knowing that when you see these supposedly ?perfect? people in movies or ads, that’s not real. The way actors and celebrities are presented can be so unrealistic, and I wanted to put myself out there in a different way,? Roberts said.

So excited for you guys to see my @aerie #aerieREAL campaign finally!! This photo is not re touched and has no filter !! Remember REAL is sexy. REAL is cool !!

A photo posted by Emma Roberts (@emmaroberts) on Aug 24, 2015 at 12:55pm PDT

While the pictures are beautiful, and it is an undoubtedly positive move aimed at promoting natural beauty and being yourself, the brand has come under criticism for choosing Roberts as an ambassador. The actress is in the younger age bracket and looks flawless as it is (we reckon minimum retouching would be needed on her shots), so a few have said that it isn’t a broad representation for women in terms of diversity – particularly as Aerie’s very first #AerieREAL ad campaign featured a plus-size model. But as a Hollywood A-lister, Roberts? decision to pose for unretouched photos makes just as much of a statement (much like model Madeline Stuart?taking part in Fashion Week) and this should be ideal?for sending a body-positive message to?young girls.

The fashion group has taken a confident step forward (though the industry still has a long way to go), and they have plenty of time to vary the diversity of their ambassadors. Let’s hope we see this in the near future.

Via Huffington Post