The other horror story at the root of The Lovely Bones authors’ memoir
The other horror story at the root of The Lovely Bones authors’ memoir

Holly O'Neill

‘He never once saw the chair before her – she was still his Mum, first and foremost’: Meet the Irish Carers of the Year
‘He never once saw the chair before her – she was still his Mum, first...

Sarah Finnan

‘Are you sure you don’t want to put trousers on?’ We can all relate to Victoria Beckham’s chaotic Christmas photoshoot
‘Are you sure you don’t want to put trousers on?’ We can all relate to...

Amanda Cassidy

Friends in a pandemic: ‘Covid impacted our relationship hugely and I can’t say that the damage will ever be undone’
Friends in a pandemic: ‘Covid impacted our relationship hugely and I can’t say that the...

Ciara McQuillan

WIN a Rudolph Chocolate Biscuit Cake for Christmas
WIN a Rudolph Chocolate Biscuit Cake for Christmas

IMAGE

Tom Ford says he was “deeply sad” after watching House of Gucci
Tom Ford says he was “deeply sad” after watching House of Gucci

Holly O'Neill

This Georgian Ranelagh home is on the market for €1.5 million
This Georgian Ranelagh home is on the market for €1.5 million

Megan Burns

You need to check out this Irish-owned, female-led fashion pop-up on Exchequer Street
You need to check out this Irish-owned, female-led fashion pop-up on Exchequer Street

Sarah Finnan

What’s coming to Netflix, Amazon Prime, Apple TV and Disney Plus in December 2021
What’s coming to Netflix, Amazon Prime, Apple TV and Disney Plus in December 2021

Lauren Heskin

Virgil Abloh was so loved, but he should have been celebrated long before death
Virgil Abloh was so loved, but he should have been celebrated long before death

Sarah Finnan

Image / Editorial

Why This Indian Ad Is Going Viral


By IMAGE
18th Jun 2015
Why This Indian Ad Is Going Viral

While we passed a referendum to our constitution last month to equalise same-sex marriage, in India even being homosexual is illegal. Which is why this ad featuring a lesbian Indian couple is incredibly powerful, and brave.

The clothing brand Anouk is responsible for the ad, which was devised by Ogilvy & Mather Bangalore, reports adweek.com. In the short ad, a couple are lounging around their apartment, getting ready to leave the house and talking about suitable clothes. As the short video progresses, it becomes clear that they are preparing to meet one girl’s parents, and to come out to them as a couple. According to media reports from the country, this is the first ad to portray a same-sex couple.

The tagline of the campaign is ?Bold is Beautiful?, and it has already garnered nearly 1.8 million views.

Adweek.com