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Image / Editorial

The John Lewis Christmas Ad Will Break Your Heart


by IMAGE
06th Nov 2015

EMBARGOED TO 0001 FRIDAY NOVEMBER 6 John Lewis undated handout video still from their latest Christmas TV advert. The retailer has partnered with Age UK for its Christmas ad with a reminder to consumers to consider those who will be alone this year. The full two-minute ad features the whimsical story of a young girl named Lily as she strikes up a connection with an elderly man who she spies through her telescope living alone on the moon. PRESS ASSOCIATION Photo. Issue date: Friday November 6, 2015. See PA story CONSUMER JohnLewis. Photo credit should read: John Lewis/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

Oh, dear GOD. The John Lewis ad literally kills us, without fail, every single year. Why do they want to make us cry? But it works, it stirs something inside of us that reminds us what Christmas is all about; love.

Of course, given that this ad features a sad old man, you’re going to lose the plot entirely. The song is beautiful as expected, Aurora’s version of Half the World Away by Oasis (which you’ll recognise as the opening song for The Royle Family).

In just two minutes, we’re told the story of a young girl called Lily. Looking at the moon through her family telescope one night, she is amazed at what she finds, a man on the moon. Lily watches on as our man goes about his chores, all alone up there. She becomes determined to get something to the moon, to send him a message and show him that someone down here is thinking of him.

Get the tissues out, in fact, get an entire roll of loo paper.