Aoife McGuigan says Hailey Bieber has officially become the people’s princess, ever since her crowning of Billie Eilish as the 'One Less Lonely Girl' at her husband’s Coachella weekend 2 set. From her continued success with Rhode skincare to her ability to hold her own in the world of fashion, Hailey really does make her mark. So, what better way to make an ode to her style than by introducing her (and you) to the world of Irish fashion?
Festival Hailey
Meet Drobey, who has long been on my radar for stocking the most ‘cool girl’ rentals Dublin has ever seen. With their showroom located in Blackrock, the team offers a range of designer dresses, bags, and accessories to rent at a fraction of the cost.

The Drobey showroom also offers an in-store try-on appointment for anyone who wants to fit pieces before committing to the rental. Their Sergio Mini Dress is very much to Hailey Bieber’s taste and is the perfect dress for the upcoming festival season.

9-5 Hailey
Meet Landa, an Irish brand founded by Argentinean designer Silvana Landa McAdam. Landa specialises in handcrafted handbags and accessories with heritage, artistry and Italian leather at the forefront of their designs. Heavily inspired by women, this Panama oversized shopper provides us with an essential ‘on the go’ work bag to hold everything and anything. Most importantly, its versatility allows it to be worn 3 different ways. Hailey is known for her love of bags, big and small, so this brand ticks all the boxes.

Weekend getaway Hailey
Meet Nimiiny, an independent Irish brand founded by designer Georgina Wilkinson. Handmade in her Dublin studio, Nimiiny specialises in transitional pieces that can be worn a multitude of ways and are designed to evoke confidence simply, with their body form fit. Each piece holds significant detail, from the colourful fabric used to create it or the ruched stitching present on the garment; there is, without a doubt, something to suit everyone in this collection. The red stripe Frankie top is a summer holiday staple and can be paired perfectly with capris and kitten heels, very much Hailey-approved.
Brunch meeting Hailey
Meet Agité Closet, founded by Monica Martinez Bermúdez, a showroom in Dublin showcasing the finest vintage clothing from across Spain & Italy. With an online store alongside the showroom, Agité carefully source a range of pieces, encompassing luxury and sustainability into their ethos, all while creating community and connections through their clothing. The Trench Coat is one of many styles in their showroom and is always a ‘go-to’ coat for the spring/summer seasons.

Girl dinner Hailey
Meet Aoife McNamara, a Limerick-based designer and proudly the first BCORP Certified fashion brand in Ireland. With a focus on sustainable design practices and creating detailed silhouettes, Aoife’s pieces allow for a more tailored clothing experience. The Eire Corset is a piece which perfectly reflects the landscape of Ireland, with its peat brown colouring and green outline of Ireland across the heart. A perfect choice for any last-minute girls’ dinners.

Iced matcha run Hailey
Meet Taippe, an Irish-designed, Portuguese-crafted clothing brand, founded by Matilde Lopes Guimarães and Molly Walters. Taippe set out to design identifiable pieces that have been crafted consciously, predominantly by the use of sustainably sourced materials and excess dead stock fabrics from local Portuguese factories. A key element of the brand is to create timeless clothing that tells a story and craft pieces that people really want to wear. Their Diana Short is an absolute must-have due to its loose fit as well as their understated but strong stitched logo on detailed display.

No paps please Hailey
Meet Maie Atelier, a premium Irish eyewear brand founded by Robyn Trout. With a vintage-inspired design process, Maie has a distinctive 90’s feel within their sunglasses range, which translates seamlessly into today’s culture of timeless trends. We all know Hailey Bieber is an avid sunglasses girl; from her red carpet looks to her coffee shop runs, she is rarely seen without a pair. Maie Atelier’s Aurora Shade, from their collaboration with Sinéad Gannon, proves to be the statement piece needed to effortlessly complete any look.

Run, don’t walk, Hailey
Meet Robyn Lynch, an Irish designer based in London. Specialising in casual menswear clothing, Robyn’s designs feature a range of pieces from boxy tees to nylon pullovers. All the while engaging with elements of work wear, which are visually present throughout her collections. With a significantly impressive roster of brand collaborations over the last few years, her most recent has been with footwear brand Geox. Robyn has taken on the redesign of their Archive Snake sneaker for their 20th anniversary of the shoe. The collaboration sees the release of several new colourways inspired by the original. The limited edition Geox x Robyn Lynch Sneaker is very much the pop of colour needed to make any outfit that little bit brighter.






