WIN a premium Shark Beauty styling bundle worth over €550
WIN a premium Shark Beauty styling bundle worth over €550

IMAGE

The IFTA Award winners are…
The IFTA Award winners are…

Sarah Finnan

The street style trends from CPHFW to try now
The street style trends from CPHFW to try now

Oyindamola Animashaun

How Copenhagen became the coolest week on the fashion calendar
How Copenhagen became the coolest week on the fashion calendar

Oyindamola Animashaun

Page Turners: ‘The Glass House’ author Rachel Donohue
Page Turners: ‘The Glass House’ author Rachel Donohue

Sarah Gill

The best Irish films of all time, according to the IMAGE staffers
The best Irish films of all time, according to the IMAGE staffers

Sarah Gill

A stylist’s guide to mixing vintage and modern fashion finds
A stylist’s guide to mixing vintage and modern fashion finds

Sarah Finnan

WIN a 9ct gold T-Bar pendant necklace from Gear Jewellers worth €250
WIN a 9ct gold T-Bar pendant necklace from Gear Jewellers worth €250

Edaein OConnell

Join our networking event: ‘Building a Business: The Real-Life Path to Success’ in Galway
Join our networking event: ‘Building a Business: The Real-Life Path to Success’ in Galway

IMAGE

Join our networking event: ‘Building a Business: The Real-Life Path to Success’ in Galway
Join our networking event: ‘Building a Business: The Real-Life Path to Success’ in Galway

IMAGE

Image / Editorial

Super cool ethical brands you need to know about


By Ellen Bird
11th Dec 2018
Super cool ethical brands you need to know about

Sustainable fashion has never had glamorous connotations. It was a niche market for a niche clientele. But as consumers began demanding better practices from the fashion industry, high-fashion designers, like Gucci and now Chanel, began weaving and stitching sustainability into every gorgeous garment they produce, creating a lower impact on our planet; and reflecting the needs and desires of consumers today.

While I do care about ethical dressing, I was slow welcoming slow fashion into my heart, and my wardrobe. I just couldn’t find sustainable clothing that excited me. Maybe it was my undeniable obsession with Zara, maybe it was ignorance, but whether it was a fabulous coat, great jeans or cute dress, I couldn’t (or refused to) find what I was looking for.

But as more and more designers have begun adapting to society’s demands, I’ve started adopting a more eco-friendly lifestyle where possible – without compromising on style, of course – and have been hunting for opportunities to reduce my wardrobe’s environmental impact, even if that just means buying less. In the process, I’ve found four fierce slow fashion brands I had to share with you. So if you’re looking to combine both fashion and ethics, check out my edit below. Whoever said sustainable dressing couldn’t be fashionable?

E.L.V Denim

Two tone jean, €328 at reve-en-vert.com

Reformation 

Templeton coat, €253.02 at thereformation.com

Le Kilt

Wool crepe in snow white, €603.94 at lekilt.co.uk

Kowtow

Nelken top in charcoal, €134.42 at us.kowtowclothing.com