Social Pics: POCO By Pippa

The anticipated new denim brand POCO by Pippa was launched by Pippa O’Connor Ormond at RHA Gallery in Dublin last night. The debut collection contains 5 unique styles that reflect Pippa’s lifestyle. The evening was hosted by Julie Anne Dorff from Harper’s Bazaar London who held a Q&A with Pippa about how she created POCO as models showcased each style from the range.

?I’m really excited to have launch POCO by Pippa and to see my dream become a reality.? As a fashion lover style is always at the forefront for me but comfort is also just as important.? I thought about my normal everyday uniform and what I’d love to wear.? The range is very understated. They are all pared back and the emphasis is all about comfort and fit.? says Pippa O’Connor Ormond.

DJ Mo Kelly entertained guests as House Dublin provided Aperol Spritz cocktails for guests as they nibbled on fresh pizza delivered to them in POCO branded boxes. Guests on the night included family and friends of Pippa and her husband Brian who both work on POCO together.

Shop all five styles now at?www.pocobypippa.com